Dr. Uma Chandrasekaran
About
Research Area
Joined Pondicherry University in Nov 1986 among the first batch of Faculty Members in the first academic unit “School of Management”. Teaching MBA students and Supervisor for PhD in Management. Teaching & Research Areas: Management Communication & Executive Skills, Marketing Management, Consumer Behavior, Integrated Marketing Communication, Brand Management, Social Media Marketing, Multi-Channel Management, Services Marketing, Healthcare & Hospital Service Quality Management.
- Professor
- , Professor (Retired)
(Ph) +91-413-2654-308 (M) +91 99948 10968 & 63792 39995
uc.dms@pondiuni.ac.in
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Research Guidance
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years
Teaching Experience
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Projects
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Publications
Notable Publications
Uma Maheshwari V & Uma Chandrasekaran (2015), "Online Channel Usage Intent by Insurance Agents in an Emerging Market Context", ICTACT Journal on Management Studies, Vol.1/Issue 1, Feb 2015, DOI: 10.21917/ijms.2015.0002
Islam, T. and Chandrasekaran, U. (2016), "Effect of religiosity on ecologically conscious consumption behaviour", Journal of Islamic Marketing, Vol. 7 No. 4, pp. 495-507. https://doi.org/10.1108/JIMA-01-2015-0006
Islam, T. & Chandrasekaran, U. (2020). Religiosity and consumer decision making styles of young Indian Muslim consumers. Journal of Global Scholars of Marketing Science, 30:2, 147-169, https://doi.org/10.1080/21639159.2019.1679031
Islam, T. & Chandrasekaran, U. (2019). Religiosity, values and consumer behaviour: a study of young Indian Muslim consumers. Journal of Consumer Marketing, Vol. 36 No. 7, pp. 948-961. https://doi.org/10.1108/JCM-10-2017-2415
Islam, T., & Chandrasekaran, U. (2015). Religiosity and Ecologically Conscious Consumption Behaviour. Asian Journal of Business Research. Vol 5, Issue 2, 18-30
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