Dr. Uma Chandrasekaran

Research Area

Joined Pondicherry University in Nov 1986 among the first batch of Faculty Members in the first academic unit “School of Management”. Teaching MBA students and Supervisor for PhD in Management. Teaching & Research Areas: Management Communication & Executive Skills, Marketing Management, Consumer Behavior, Integrated Marketing Communication, Brand Management, Social Media Marketing, Multi-Channel Management, Services Marketing, Healthcare & Hospital Service Quality Management.

  • Professor



Research Guidance
0 years
Teaching Expierience

Notable Publications

Uma Maheshwari V & Uma Chandrasekaran (2015), "Online Channel Usage Intent by Insurance Agents in an Emerging Market Context", ICTACT Journal on Management Studies, Vol.1/Issue 1, Feb 2015, DOI: 10.21917/ijms.2015.0002

Islam, T. and Chandrasekaran, U. (2016), "Effect of religiosity on ecologically conscious consumption behaviour", Journal of Islamic Marketing, Vol. 7 No. 4, pp. 495-507. https://doi.org/10.1108/JIMA-01-2015-0006

Islam, T. & Chandrasekaran, U. (2020). Religiosity and consumer decision making styles of young Indian Muslim consumers. Journal of Global Scholars of Marketing Science, 30:2, 147-169, https://doi.org/10.1080/21639159.2019.1679031

Islam, T. & Chandrasekaran, U. (2019). Religiosity, values and consumer behaviour: a study of young Indian Muslim consumers. Journal of Consumer Marketing, Vol. 36 No. 7, pp. 948-961. https://doi.org/10.1108/JCM-10-2017-2415

Islam, T., & Chandrasekaran, U. (2015). Religiosity and Ecologically Conscious Consumption Behaviour. Asian Journal of Business Research. Vol 5, Issue 2, 18-30

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