Dr. R. Venkatesakumar
About
Research Area
R.Venkatesakumar is a faculty member in the Department of Management Studies. He teaches subjects like Quantitative Methods and Marketing Research. His research interests include Branding, Retailing, Text Analytics, and Social Media. He is a trainer on software like SPSS, AMOS, LISREL, PLS, and R Programming. He received best research paper awards from IIM-A, IIM-IIM-K, BIM, and published more than 50 research papers.
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Publications
Notable Publications
Sudhakar, Bushan D. and R. Venkatesakumar (2020). Transition in Life to Bring Transformation for Future Business. ResInt Research Review, 4(1): pp. 58-60. [ISSN: 2560-8703]
Venkatesakumar, R and M. Pachayappan (2018). Sentiment Analysis of Tweets- IPL 2018 Final. SCMS Journal of Indian Management, XV (3): pp. 71-80. [ISSN 0973 – 3167; SCOPUS Listed].
Pachayappan, M., and R. Venkatesakumar (2018). A Graph Theory Based Systematic Literature Network Analysis. Theoretical Economics Letters, 8: pp. 960-80. [A Peer reviewed journal-ABDC Listing-B Category: ISSN: 2162-2086].
Venkatesakumar, R., Pachayappan, M. (2017). Application of Social Network Analysis [SNA] metrics for Systematic Literature Review [SLR]. Man in India, 97 (4), pp. 233-247. [SCOPUS Indexed]
Venkatesakumar, R and Riasudeen, S. and Sathish, A.S. (2013).Single Celebrity Endorsement on Multiple Products – a comparison of high value versus low value items. Indore Management Journal, 5(2): 13-22.[ISSN: 0975-1653-IIM-Indore]
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Wednesday, 21 April, 2021
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