Dr. R. Venkatesakumar
R.Venkatesakumar is a faculty member in the Department of Management Studies. He teaches subjects like Quantitative Methods and Marketing Research. His research interests include Branding, Retailing, Text Analytics, and Social Media. He is a trainer on software like SPSS, AMOS, LISREL, PLS, and R Programming. He received best research paper awards from IIM-A, IIM-IIM-K, BIM, and published more than 50 research papers.
Text Analytics, Branding, Retailing
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