Dr. M. Banumathi
About
Research Area
Dr.M.Banumathi has Doctorate in Economics and MBA in Marketing, did her intensive Faculty Development Programme in IIM Ahmedabad. She has over 25 years of academic experience serving in various capacities at leading institutions like PSG College of Technology, Coimbatore and BITS Pilani. She currently teaches Economics, Strategic Management and Marketing courses, she also passionate towards teaching values and shaping young minds. Her area of interest is Green Marketing, Banking and International Trade. She was a recipient of AICTEs Young Teacher Career Award. She has presented papers and published articles in the area of Corporate Environmental Responsibilities and Organic Farming.
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Publications
Notable Publications
"1. D.Arokiaraj and Banumathi M, (2015), “A study on the Environmental concern of the Passenger car users in Chennai”, International Research Journal of Business and Management (IRJBM), Singapore (ISSN 2322-083X), Vol.8, pp.64-70."
"2. D.Arokiaraj and Banumathi M, (2014), “A study on Eco-driving behavior of passenger car users in Chennai” International Journal of Social Science and Management (RJSSM), Singapore (ISSN: 2251-1571) Vol:03, pp. 223-230."
"3. Md. Sikandar Azam, M. Banumathi, (2015) “The Influence of Socio-Demographic Factors in adopting Organic Farming Practices” International Journal of Interdisciplinary and Multidisciplinary Studies (IJIMS), Vol. 2, No.5, (ISSN: 2348 -0343)."
"4. Md.Sikandar Azam and Banumathi M, (2016) “Effect of Environmental concern on adoption of organic farming: A comparative analysis” International Journal of Economics and Management Sciences, Vol.2, No.1, pp.61-71. (ISSN: 2229-4430)."
"5. R. Chithra and Banumathi M (2014) “Employability Skills For Engineering Graduates in Software Products and Services' Companies: An Empirical Analysis”, Palgrave Pivot, (ISBN: 978-1-137-41258-4,ISBN10: 1-137-41258-5)."
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