Dr. C. Madhavaiah
About
Research Area
Services Marketing and Consumer Behaviour
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Research Guidance
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years
Teaching Experience
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Projects
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Publications
Notable Publications
Irfan Bashir and Dr. C. Madhavaiah (2015), “Consumer Attitude and Behavioural Intention towards Internet Banking Adoption in India”, Journal of Indian Business Research, Vol. 7 No. 1, pp. 67-102 (ISSN print: 1755-4195) (Emerald Publications).
Dr. C. Madhavaiah., Irfan Bashir and Irfan Shafi, Syed (2012), “Defining Could Computing in Business Perspective: A Review of Research”, Vision: The Journal of Business Perspective, Vol. 16, No. 3, September, pp. 163-173. (Print ISSN: 0972-2629, Online ISSN: 2249-5304) (SAGE Publications).
Irfan Bashir and Dr. C. Madhavaiah (2014), “Determinants of Young Consumers’ Intention to Use Internet Banking Services in India”, Vision: The Journal of Business Perspective, Vol. 18, No. 3, September, pp. 153-163. (Print ISSN: 0972-2629, Online ISSN: 2249-5304) (SAGE Publications).
Irfan Bashir and Dr. C. Madhavaiah (2014), “A Conceptual Model in Predicting Internet Banking Adoption”, International Journal of Qualitative Research in Services, Vol. 1, No. 4, pp. 321-342. (ISSN online: 2051-0519, ISSN print: 2051-0500) (Inderscience Publications).
Irfan Bashir and C. Madhavaiah (2015), “Trust, Social Influence, Self-Efficacy, Perceived Risk and Internet Banking Acceptance: An Extension of Technology Acceptance Model in Indian Context”, Metamorphosis: A Journal of Management Research, Vol. 14, No. 1, January-June, pp. 25-38. (ISSN: 0972-6225) (Journal of IIML) (Sage Publications).
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Thursday, 30 November, 2023
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