Prof. Bushan D Sudhakar, is a highly accomplished, strategically focused Professor with around 24years of progressive Teaching, Research and Leadership experience. Dr. Bushan is actively involved in Corporate Training. He had also taught at Friedrich-Alexander-Universität Erlangen-Nürnberg, Germany during 2019 on an Invitation. He served as the Head – Department of International Business during May 2017- May 2020. His teaching, research & consulting areas include IT, business and marketing strategy formulation and implementation, new-product introduction, product portfolio decisions, promotion planning, market distribution and supply chain management, advertising, communication, brand management and informationtechnology strategies. He is also an Editorial Member of the International Journal of Economics and Management Science. His primary research interest is in analytical modeling of Marketing, Branding and Advertising with stylized Consumer Behavior models. Dr Bushan’s research publications have appeared in international and national academic/professional journals of repute. He has also presented research papers in several national and international conferences and a few cases authored by him have appeared in refereed journals and books. He has published one book and he is also the recipient of the Best Teacher Award, Raman Fellowship, Bharat Gaurav Award, Bharat Vidhya Ratan Award during his career.

Global Marketing, Branding & Advertising