Dr. Bushan D. Sudhakar

Research Area

Prof. Bushan D Sudhakar, is a highly accomplished, strategically focused Professor with around 24years of progressive Teaching, Research and Leadership experience. Dr. Bushan is actively involved in Corporate Training. He had also taught at Friedrich-Alexander-Universität Erlangen-Nürnberg, Germany during 2019 on an Invitation. He served as the Head – Department of International Business during May 2017- May 2020. His teaching, research & consulting areas include IT, business and marketing strategy formulation and implementation, new-product introduction, product portfolio decisions, promotion planning, market distribution and supply chain management, advertising, communication, brand management and informationtechnology strategies. He is also an Editorial Member of the International Journal of Economics and Management Science. His primary research interest is in analytical modeling of Marketing, Branding and Advertising with stylized Consumer Behavior models. Dr Bushan’s research publications have appeared in international and national academic/professional journals of repute. He has also presented research papers in several national and international conferences and a few cases authored by him have appeared in refereed journals and books. He has published one book and he is also the recipient of the Best Teacher Award, Raman Fellowship, Bharat Gaurav Award, Bharat Vidhya Ratan Award during his career.

  • Professor



Research Guidance
0 years
Teaching Experience

Notable Publications

Bushan D. Sudhakar, R. Venkatesh Kumar, ( May 2020) “Transformation in life to Bring Transformation for Future Business” ResInt Research Review, vol.4 No. 1 May 2020, ISSN 2560-8703

Senkathir, Bushan D. Sudhakar, (November-2018) “Phishing Awareness and Susceptibility of system users” International Journal of Engineering & technology 7 (4.39) 2018, 766-768- www.sciencepubco.com

Abdullah Malik Bushan D. Sudhakar, Dhruv Shankar Dutta (December 2017) “Management-based Factors of Sports Celebrity Endorsement and Effect on Brand Image” IIM Kozhikode Society & Management Review 7(1) 1–13 © 2017 Indian Institute of Management Kozhikode SAGE Publications sagepub.in/home.nav DOI: 10.1177/2277975217733882 http://ksm.sagepub.com Vol. 3, Issue:1, pg.,3472-351 September 2017, ISSN No. 2347-3274

Bushan D. Sudhakar, Kattepogu Nagarjuna Arokia Raj (November, 2017), “Marketing Assistance And Digital Branding – An Insight For Technology Up-Gradation For Msmes” AGU International Journal of Management Studies & Research http://www.aguijmsr.com (AGUIJMSR) 2017, Vol. No. 5, Jul-Dec e-ISSN: 2455- 1562; p-ISSN: 2455-6092 180 |

Bushan D Sudhakar (February 2017) Chapter titled, “Branding and Brand Management” in the Book titled “Strategic Marketing Management in Asia- Case Studies and Lessons across Industries” edited by Syed Saad Andaleeb & Khalid Hasan, Published by Emerald Group Publishing Limited, First Edition 2017, United Kingdom, Pgs. 295-314, ISBN 978-1-78635-746-5