M.B.A. Data Analytics (Self Financing)

The MBA is a two-year regular flagship programme of the Department of Management Studies, School of Management, Pondicherry University offered since 1986. With 34 batches, it has gained strength in terms of its market standing and 2300+ strong alumni network all around the globe. The current sanctioned strength is 168 seats [which includes 148 through CAT score, Group Discussion and Personal Interview + 2 Andaman & Nicobar + 18 Foreign/NRI] , besides seats for Indian Army and Air force under MoU, which ensures diversity of students. It offers dual specialisation in the areas of Finance, Marketing, Human Resources, Operations & Systems besides focusing on analytics, skills and strategy with impetus on innovation, creativity and entrepreneurship. It orients students on foundation courses on business and core functional areas of management in the first year and provides application-oriented elective courses in the second year. Two-week entrepreneurship internship and eight-week major project ensure hands-on experience in the industry. Besides, they interact with experienced and cherry-picked corporate professionals by way of invited guest lectures (DMS Talk Series by alumni, academic experts and industry experts both National and International), go for industrial visits, participate in management meets and seminars. SYNAPSE, a Flagship annual Industry Institute Interface Event, trains the students on their organisational and leadership skills and gives them an opportunity to update themselves about the current industry practices. MILAN, an annual Alumni Day gives vistas to interact with alumni network, who occupy very high and coveted positions in industry, government and academia in India and abroad. Highly qualified and experienced faculty members guide students and motivate them to shine as all-rounders which attracts top core manufacturing, service, IT, banking, insurance, retail companies among others visit campus for placements. Eligibility criteria: Bachelor’s degree in any discipline with a minimum of 50% marks. Selection process: CAT Score, Group Discussion and Personal Interview.

Focus Areas


of the program


"Orientation on management processes, organisational behaviour, business environment, research methodology and operations research."


Orientation on Finance, Marketing, HR, Operations and strategy.

Human Resources

Orientation on SPSS, Excel, advanced Excel, R, Python programming in labs, introduction to Cloud, Data visualization lab, SAS and Hadoop Programming Lab and industry interface programmes for updating newer tools.

Operations & System

Fundamental courses on introduction to calculus, business intelligence, decision support system, big data analytics, data warehousing & mining, machine learning, design and analysis of algorithms and software project management, next generation data bases; Application oriented courses on analytics for marketing, retail, social and web data, HR, operations & supply chain, supply chain risk, financial risk, image and video data and Healthcare data.

Who can prefer this Course


Bachelor’s degree in any discipline with a minimum of 50% of marks. Admissions will be based on CAT scores, Group Discussion and Personal Interview.

Current Curriculum

  • Course Content
  • Reference Book
  • Valuation Pattern

Previous Curriculum

  • Course Content
  • Reference Book
  • Valuation Pattern
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