Dr. S. Victor Anandkumar

Research Area

Dr. Victor Anandkumar had a stint in the industry before entering the academia in 1997 as a Lecturer in Pondicherry University. His research is published in top tier journals such as Journal of Vacation Marketing, International Journal of Event and Festival Management, Anatolia and Vision, and has served as a Guest Editor for a special issue of Journal of Tourism. He has successfully guided 10 PhD scholars so far. He is a 5-time Best Teacher award winner from Pondicherry University. He was a recipient of Group Study Exchange (GSE) award from the Rotary International to visit the U.S. as a cultural ambassador. He has taught at University of Mauritius, Republic of Mauritius, Asian Institute of Technology, Thailand and Koblenz University of Applied Sciences, Germany as a Visiting Professor. He has been a trainer/consultant to several organizations/institutes. He has served on several governing bodies and Internal Quality Assurance Cell (IQAC) of Pondicherry University.

  • Professor



Research Guidance
0 years
Teaching Experience

Notable Publications

George, J., & Anandkumar, V. (2018). Dimensions of Product Brand Personality. Vision, 22(4), 377-386.

Peter, S., & Anandkumar, V. (2016). Travel motivation-based typology of tourists who visit a shopping festival: An empirical study on the Dubai shopping festival. Journal of vacation marketing, 22(2), 142-153.

Peter, S., & Anandkumar, V. (2016). Deconstructing the shopping experience of tourists to the Dubai Shopping Festival. Cogent Business & Management, 3(1), 1199109.

Peter, S., & Anandkumar, V. (2014). Dubai Shopping Festival: tourists’ nationality and travel motives. International Journal of Event and Festival Management.

George, J., & Anandkumar, S. V. (2014). Portrayed and perceived online destination personality of select island destinations. Anatolia, 25(2), 280-289.

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