Dr. N.Vijayanand

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Dr. N.Vijayanand is working as an Assistant Professor in the Department of Management Studies at Pondicherry University, Pondicherry. Prior to joining this university, he was worked as an Assistant Professor, in the Department of Management Studies, at Vels Institute of Science, Technology & Advanced Studies (VELS UNIVERSITY) Chennai. He received his PhD in Management from the department of Management Studies, Madurai Kamaraj University, Madurai. His area of teaching & research interest in Human Resource Management & Marketing. He has published more than 12 journals in various reputed National and International journals, which are indexed in Scopus, ABDC, and UGC Care and also, he completed 4 NPTEL Courses, published 5 chapters in edited volumes. He has presented papers in National & International Conferences.

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Publications

Notable Publications

Artificial Intelligence Application for Effective Customer Relationship Management

Study on Importance and Impact of Digital Marketing on Consumer Buying Decision Process in India

Critical Determinants of Artificial Intelligence (Ai) in Optimising Training Approach and Identifying Talents to Implement Change Management

Category Management's Effects on Retail Business Profitability and Operations

The Impacts of Marketing Strategy on Consumer Behavior and Business Performance

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