Dr. R. Venkatesakumar is a Professor in the Department of Management Studies, Pondicherry University, Puducherry. He is a postgraduate in Mathematics and Business Administration and Ph. D., in rural marketing. He has 29 years of experience in teaching & research. He has served as visiting faculty member in leading Business Schools like Bharathidasan Institute of Management and Vellore Institute of Technology. Dr. Venkatesakumar has published more than 60 research papers in refereed journals like Management and Labour Studies, Abhigyan, Udyog Pragati – the Journal for Practicing Managers & IIM Indore Journal. He has received ‘Respected Management Teacher’ Award 2010 given by Department of Business Administration, Annamalai University, Best Faculty Award by Pondicherry University [2013] and Distinguished Alumni Award from VIT University [2017]. Received best research paper awards from IIM-K, IIM-A & IIM-I. He teaches courses like Marketing, Integrated Marketing Communication, Consumer Behaviour, Marketing Analytics, Marketing Research, Statistics for Management and Operations Research.