Dr. M. Banumathi
About
Research Area
Dr. M.Banumathi has Doctorate in Economics and MBA in Marketing, did her intensive Faculty Development Programme in IIM Ahmedabad. She has over 28 years of academic experience serving in various capacities at leading institutions like PSG College of Technology, Coimbatore and BITS Pilani. She currently teaches Economics, International Strategic Management, Retail Marketing, Digital and Social Media Marketing and New Product Development. She also passionate towards teaching values and shaping young minds. Her area of interest is Green Marketing, Environmental studies, Digital Marketing and International Trade. She was a recipient of AICTEs Young Teacher Career Award. She has guided Ph.D scholars in the area of sustainable practices such as Corporate Environmental Responsibility and Organic Farming. She has presented papers and published articles in the area of sustainable practices.
Notable & Recent Publications
Arokiaraj David, Rajesh Ramasamy, Vishal Srivastava and Vibha V, Feleen Christy, Banumathi M (2022), “Impact of the first and second wave of Covid-19 on Indian Economic Growth”, Empirical Economic Letters, 21, p. 81-94. (Special Issue 4) (July 2022)
Arokiaraj David, M.Maheswari, Gomathi Sankar, Feleen Christy, A Karuppannan and Banumathi M (2023), “Empirical Analysis of Mental Well-being of pregnant women during Covid-19 period: A Case study on Pre and Post Delivery periods”, The Sey bold Report, Vol.18, No.3, p. 1706-1721 (March 2023)
Sadanandam Ariyaputhiri, Arokiaraj David, Sherry Abraham, Banumathi M (2023)”Attukal Pongala Festival: Impact on Gender, Community, Tourism, and Interfaith Harmony“,, Management and Practices of Pilgrimage Tourism and Hospitality” IGI Global publishers, pp. 181-195.
Arokiaraj David, Md Sikandar Azam, Banumathi M (2024), “Corporate Environmental Responsibilities of Auto Manufacturers in the Chennai Auto Industry”, Technology-Driven Evolution of the Corporate Social Responsibility Ecosystem, IGI Global Publishers.
"5. R. Chithra and Banumathi M (2014) “Employability Skills For Engineering Graduates in Software Products and Services' Companies: An Empirical Analysis”, Palgrave Pivot, (ISBN: 978-1-137-41258-4,ISBN10: 1-137-41258-5)."
