Dr. M. Anupriya
About
Research Area
Dr. M.ANUPRIYA pursued PhD in Commerce at PSG College of Arts and Science, Coimbatore. Dedicated, resourceful and goal-driven professional with a great commitment to the academic growth and development of students. CBSE UGC NET qualified and SET qualified. Worked as a Project Assistant under ICSSR ( Indian Council for Social Science Research ) and has published several research articles in Scopus and reputed journals. Received an Outstanding Achievement Award. Having a teaching experience of more than 5 years and also experience of being a Residential Warden. Co-ordinated FDP Program in Department of Commerce, Pondicherry university. Specialised in the field of E-commerce and marketing. Ambitious for challenging career for enriching knowledge and utilize skills for the betterment of the institution.
Notable & Recent Publications
Dr. M. Anupriya, Kadeeja Hiba M, The role of Masstige Strategies on Perception of Consumers about Consumption of Branded Products, Educational Administration: Theory and Practice, 30(5), 856-864, ISSN: 2148-2403, 2024.
Dr. M. Anupriya, Dr. R. Rajasekaran, Opportunities and Challenges in E-marketing with reference to Tourism Industry in India, International Journal of Research in Business Studies ISSN: 2455-2992, Vol. 4 (1), June. 2019.
Tourism industry – The impact on Indian Gross Domestic Product in Advances in Economics and Business management Journal, (July 2016, ISSN)
A study on the organizational Leadership with reference to select textile in Coimbatore in IMRR Research Journal, (Feb 2015, ISSN).
Foreign direct investment in India’s Retail sector- Global giantsvs Indian kiranas, in Conference proceeding (Aug 2013, ISSN).
