Dr. L. Mothilal
About
Research Area
Dr. L. Mothilal is a Professor in the Department of Management Studies at Pondicherry University with over 25 years of expertise in teaching, research, and SDG-driven initiatives. Passionate about Sustainable Public Systems, Strategy, Innovation, and Marketing, he has pursued diplomas at elite institutions like IIM Ahmedabad, MDI Gurgaon, and BPST–Lok Sabha. His unconventional, forward-thinking approach extends beyond academia to creativity, aesthetics, crafts, and DIY projects.
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Teaching Experience
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Research (Guided & On-roll)
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Projects (Completed & On-going)
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Publications
Notable & Recent Publications
Sushin Manikoth, Bradley J. Olson, Mothilal, L. and Satyanarayana Parayitam (2024), "Antecedents of Consumer Attitude and Purchase Intention towards Counterfeit Products", Int. J. Business and Globalisation, Vol. 37, No. 3, July, ISSN: 1753 – 3627
Priyam Ghosh, Mothilal, L., Karthikeyan S., and Satyanarayana Paraitm, (2022), “Reliability as a moderator in the relationship between the antecedents and consequences of general attitude toward advertising”, South Asian Journal of Marketing, ISSN: 2719-2377
Lakavath M. (2021) Sustainable Poverty Reduction Strategies: Remodeling Economic and Social Welfare Measures. In: Leal Filho W., Azul A., Brandli L., Lange Salvia A., Wall T. (eds) No Poverty. Encyclopedia of the U.N. Sustainable Development Goals. Springer, Cham DOI: https://doi.org/10.1007/978-3-319-69625-6_119-1
"Lakavath M. (2021) Role of Governance, Infrastructure, and Culture: A Framework for Inclusive Industrialization. In: Leal Filho W., Azul A.M., Brandli L., Lange Salvia A., Wall T. (eds) Industry, Innovation and Infrastructure. Encyclopedia of the U.N. Sustainable Development Goals. Springer, Cham. Online ISBN 978-3-319-71059-4 DOI: https://doi.org/10.1007/978-3-319-71059-4_130-1 "
Lakavath M. (2020) Sustainable Public Systems: Global Norms and Partnerships for National Implementation. In: Leal Filho W., Azul A.M., Brandli L., Lange Salvia A., Wall T. (eds) Partnerships for the Goals. Encyclopedia of the U.N. Sustainable Development Goals. Springer, Cham. Online ISBN 978-3-319-71067-9, September 12, DOI: https://doi.org/10.1007/978-3-319-71067-9_109-1
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