Dr. S. Victor Anandkumar
About
Research Area
Dr. Victor Anandkumar had a stint in the industry before joining the academia in 1997. His teaching and research focus on strategy, marketing and cross-cultural management themes. He is a 5-time Best Teacher award winner. He has successfully guided 10 PhD scholars so far. As a visiting professor, he has taught at University of Mauritius, Asian Institute of Technology (Thailand), Koblenz University of Applied Sciences (Germany) and Gustave Eiffel University (France). He is an Erasmus Fellow.
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Teaching Experience
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Research (Guided & On-roll)
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Projects (Completed & On-going)
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Publications
Notable & Recent Publications
"Thekkat, A. K., Anandkumar, V., & Valacherry, A. K. (2025). Leveraging Trust for Value Creation: Enhancing Willingness to Use in Luxury E-Commerce Websites with Website Reputation and Third-Party Assurance, Journal of Creating Value (DOI: 10.1177/23949643251314964) (IF 0.7)"
Kabeer, S.A., & Anandkumar, V. (2024). The extent of Accessibility of Indian Regional Tourism Organizations’ websites for persons with visual impairment: an exploratory study, International Journal of Tourism Policy, 14(2), 157-172 (DOI: 10.1504/IJTP.2024.137156). (IF 0.943)
Joseph, A.I., & Anandkumar, V. (2021). Destination Brand Communication during COVID-19 Pandemic - The Case of Iceland, International Journal of Hospitality & Tourism Systems, 14 (Special Issue on COVID-19), 44-59. (IF 0.68)
Kumpikaitė-Valiūnienė, V., Aslan, I., Duobienė, J., Glińska, E., & Anandkumar, V. (2021). Influence of Digital Competence on Perceived Stress, Burnout and Well-Being Among Students Studying Online During the COVID-19 Lockdown: A 4-Country Perspective. Psychology Research and Behavior Management, 14, 1483-1498 (DOI: 10.2147/PRBM.S325092) (IF 3.5)
Thekkat, A. K., & Anandkumar, S. V. (2021). Luxury shopping websites: The impact of ‘hygiene’design factors on trust and distrust. FIIB Business Review, 10(3), 290-299 (DOI: 10.1177/23197145211032413) (IF 2.5)
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Monday, 10 March, 2025
Wednesday, 27 November, 2024
