R CHITRA Associate Professor

Profile Picture

  • Department of Management Studies
  • School of Management
  • chitra_sivasubramanian@yahoo.co.in

Academic Activity

Academic Activity Picture1

Academic Activity Picture2

Educational Qualification (UG,PG & Higher Order)

S.No Degree Subject/Title of thesis University/Board Year of Passing
1 Ph.D Manpower Planning, Recruitment and Selection in Sugar Industries in Tamil Nadu Madurai Kamaraj University 1996
2 MBA Human Resource Management Madurai Kamaraj University 1986
3 M.A English Madurai Kamaraj University 1984
4 B.Sc Chemistry Madurai Kamaraj University 1982

Area of Specializaion

Human Resource Management, Strategic Management, Knowledge Management

Awards / Prizes Conferred

S.No Name / Title of the Award Type Name of the Agency conferred the Award Year of the Award Amount for Cash Award

Teaching Experience

S.No Designation Department/Centre Institution
1 Lecture Management Studies Pondicherry University
2 Senior Lecturer Management Studies Pondicherry University
3 Reader Management Studies Pondicherry University
4 Associate Professor Management Studies Pondicherry University
5 Professor Management Studies Pondicherry University

Research Experience

S.No Designation Department/Centre Institution Area of Research
1 PhD Management Studies Madurai Kamaraj University Human Resource Management

Industry Experience

S.No Designation Company/Corporate Nature of Work

Contribution towards Innovation

S.No Name of the Work/Contribution Specialization Remarks

Patent Details

S.No Title Status Patent Number Year of Award Type Commercialized Status

Papers Published in UGC Approved Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 Green Human Resource Management and Sustainability-A Literature Review Haridas P.K & Dr. Chitra Sivasubramanian Research Review-International Journal of Multidiciplinary Special Issue 2018 3

Papers Published in Peer Reviewed Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 ‘Innovative Financial Products through Behavioural Finance Dr. Chitra Sivasubramanian and A. Pankajam International Journal of Microfinance, Vol.2, No.1, pp50-57 2016 0
2 A Study on Green Management and Susutainable development: With special reference to IT industry Haridas P.K and Dr. Chitra Sivasubramanian Bonfring International Journal of Industrial Engineering and Management Science Vol.6, pp.130-133 2016 0
3 Impact of Green HRM Practices on Firm performance: With Special Reference to Manufacturing Industry. Dr. Haridas P.K & Dr.R.Chitra Sivasubramanian International Journal of Engineering Technology Science and Research Vol.3, No.12 2016 0
4 A Study on Green Management and Sustainable Development : With Reference to IT Industry. Dr. Haridas P.K & Dr.R.Chitra Sivasubramanian International Journal of Industrial Engineering and Management Science Vol.6 2016 0
5 The Impact of Government Initiatives on Knowledge Management Processes.An Emperical Anlysis Ms.S.D.Uma Mageswari, Dr.R.Chitra Sivasubramanian,T.N Srikantha Dath The IUP journal of Management Special Issue 2016 0
6 An Empirical Analysis of ICT tools developed by the Indian Manufacturing Firms Ms.S.D.Uma Mageswari, Dr.R.Chitra Sivasubramanian,T.N Srikantha Dath IIMS journal of Management Science Special Issue 2016 0
7 Impact of size of the Manufacturing firms on knowledge Management Practices: An Empirical Analysis Ms.S.D.Uma Mageswari, Dr.R.Chitra Sivasubramanian,T.N Srikantha Dath International Journal Pengurusan Special Issue 2015 0
8 Data Envelopment Analysis of Microfinance Institutions in India Ms.V.Umasri, Dr.R.Chitra Sivasubramanian International Journal of Business & Administration Research Review Special Issue 2014 0
9 ICT adoption in manufacturing SMEs Ms.S.D.Uma Mageswari, Dr.R.Chitra Sivasubramanian International Journal of Management and Technology Special Issue 2013 0
10 Impact of Organizational Culture & Leadership on Knowledge Management in Manufacturing Companies Ms.S.D.Uma Mageswari, Dr.R.Chitra Sivasubramanian Paripex-Indian Journal of Research Vol 3;Issue:5 2013 0
11 A Case Study on Hybridizing Talent & Knowledge Management by Social Capital Ms.R.Anbumathi, Dr.R.Chitra Sivasubramanian Research Explorer Special Issue 2013 0
12 Analysing Knowledge Management and their Dimensions in NCR & Wipro InfoTech Ltd Ms.R.Anbumathi, Dr.R.Chitra Sivasubramanian International Journal of Organizational Behaviour & Management Perspectives Vol 1; No:2 2012 0
13 Knowledge Management in a Manufacturing SME-A Case Study Ms.S.D.Uma Mageswari, Dr.R.Chitra Sivasubramanian NIMS Journal of Management Research Vol 1;Issue 1 2012 0
14 Role of Government of India in Enhancing Knowledge Management Practices in MSMES Dr.R.Chitra Sivasubramanian, Ms.S.D.Uma Mageswari International Journal of Research in Computer Applications & Management Vol 2;Issue 5 2012 0
15 Influence of Investors Personality on Risk Tolerance Dr.R.Chitra Sivasubramanian, Ms. A.Pankajam International Journal of Applied Management Research Vol 3; Issue 1 2011 0
16 Risk Management in Garment Export Dr.R.Chitra Sivasubramanian, A.Pankajam Nehru Journal of Management & Research Vol 1; Issue 3 2011 0
17 Green entrepreneurship a boom for the environment Dr.R.Chitra Sivasubramanian, Ms.A.Pankajam Pamashree Journal of Management Vol.1 2011 1

Papers Published in Conference Proceedings

S.No Title Name of the Authors as per the order in Paper Details of Conference Publication Page Nos. Year
1 Foregin Direct investment and regional trade agreements, FDI and Retail sector. Dr. Chitra Sivasubramanaian & A. Pankajam FDI and Retail sector ,Manonmaniam Sundaranar University - 2014
2 Social entrepreneurship opportunities and challenges Dr. Chitra Sivasubramanaian & Rupha Rani Corporate Sustenance Through people, profit and planet Management , - 2014
3 A Case Study on Human and Structural capital Dimensions in Universites” R. Anbumathi and Dr. Chitra Sivasubramanaian 2nd National Conference on Innovation and Technology Management. - 2013
4 Innovative Financial Instruments”, Impact of globalization on Indian financial System. Dr. Chitra Sivasubramanaian & A. Pankajam Impact of globalization on Indian financial System Vivekananda College - 2013
5 Knowledge manager a divergent perception on HR manager, Dr. Chitra Sivasubramanian and Anbumathi National conference on innovation and technology management - 2012
6 Social Capital – bridge Between Talent and Knowledge Management A Case study on University Department, R. Anbumathi and Dr. Chitra Sivasubramanaian National Conference on Emerging Trends in Management Towards sustainable Development - 2012
7 Knowledge Transfer and diffusion using talent staffing system a case study on Academic University, Synchornizing Management Theories and Business Prac R. Anbumathi and Dr. Chitra Sivasubramanaian Synchornizing Management Theories and Business Practices Bonfring - 2012
8 A Study on Talent Acquisition and development practices with reference to manufacturing industry Dr. Chitra Sivasubramanaian & A. Pankajam Innovative Management Strategies For emerging Business Paradigam Adaikalamatha Institute of Management - 2012
9 Retail Investors satisfaction and behavioral intentions towards stock brokers and designing schemes for better satisfaction Dr. Chitra Sivasubramanaian & A. Pankajam International Conference on Services management - 2011
10 Analysis of Perceived Values of Knowledge Dimensions”, Competency Building Strategies in Business and technology Dr. Chitra Sivasubramanian and Anbumathi - - 2011
11 A Comparison of Investors Personality and their Pattern of Investment and Risk Tolerance Level Dr. Chitra Sivasubramanaian & A. Pankajam National Seminar on “Financial Conclave”. - 2011
12 Factors Influencing Store Choice, Emerging Trends in Retail Management. D.Jayavijayan and Dr Dr. Chitra Sivasubramanaian Emerging Trends in Retail Management Department of Business Administration, Annamalai University - 2008

Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.

Chapters in Books

S.No Title of the Chapters Name of the Authors Title of the Book Publisher Year ISBN No.
1 A Study on Skilled employee Motivation by Profit Sharing Strategy in Servicing Industry with Special Reference to Master Associates Dr. Chitra Sivasubramanaian and Dr. Kasilingam Intelligence, Innovation and Inclusion- Best Practices for Global Excellence Published by Vijay Nicole Imprints Pvt Ltd 2016 ISBN 978-81-8209-446-8
2 Factors Associated with Participation in Employee Wellness Programmes Dr. Chitra Sivasubramanaian and Dr. Kasilingam Intelligence, Innovation and Inclusion- Best Practices for Global Excellence Published by Vijay Nicole Imprints Pvt Ltd 2016 ISBN 978-81-8209-446-8

Edited Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.
1 Intelligence, Innovation and Inclusion- Best Practices for Global Excellence Dr. Chitra Sivasubramanaian and Dr. Kasilingam Published by Vijay Nicole Imprints Pvt Ltd 2016 ISBN 978-81-8209-446-8
2 Employee Legislation Paper code: MBHR 3005 Dr. Chitra Sivasubramanaian Pondicherry University Directorate of Distance Education 2010 ISBN 978-93-81932-03-2

Ongoing Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Ongoing Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year
1 Designing Portfolio Strategies Based On Personality, Emotional Intelligence And Risk Tolerance For Individual Investors UGC 2012-2014 700000 2012

Completed Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Career Guidance Offered to students

S.No Name of the Scheme No. of Students Competitive Examinations/ Career Counseling No. of Students Passed No. of Students Placed

List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,

S.No Name of the Programme/Scheme Date of Implementation No. of Students Enrolled Agencies Involved

Research Guidance - PG

S.No Year Degree No. of Students Awarded Department/Centre
1 2020 MBA 8 Management
2 2019 MBA 8 Management
3 2018 MBA 8 Management
4 2017 MBA 18 Management
5 2016 MBA 16 Management
6 2015 MBA 19 Management
7 2014 MBA 13 Management
8 2013 MBA 19 Management
9 2012 MBA 19 Management
10 2011 MBA 13 Management
11 2010 MBA 11 Management
12 2009 MBA 8 Management
13 2008 MBA 8 Management
14 2007 MBA 8 Management
15 2006 MBA 8 Management

Research Guidance - Ph.D

S.No Student Name Registration Date Registration No. Thesis Title Thesis Submitted Status Thesis Submitted Date Vivavoce Completed Status Date Awarded
1 Punita A 29-11-2010 Nattukottai Chettiars Business Practices and Perspectives YES 05-05-2016 YES 05-08-2016
2 V. Umasri 29-11-2010 Efficiency Analysis of Microfinance Institutions in Low and Middle Income regions Across the Worlds YES 13-05-2016 YES 17-04-2017
3 Jagajothi 29-10-2013 Employee Motivation & Morale through HR Practices - A Case Study of PRTC NO NO
4 Amirtha 21-10-2016 Employee Branding NO NO
5 Muhammed Rizwan N K 21-08-2019 Generational Diversity NO NO
6 G. Palaniammal 17-01-2014 Employee Wellness Programme in IT Sector NO NO
7 Ms. R. Anbumathi 12-08-2011 Smart Talent Management Examining Talent and Knowledge Management Practices in Higher Education Institutions in India with special reference to Tamilnadu & Puducherry region YES 02-04-2015 YES 28-08-2015
8 Pankajam 09-09-2010 Behavioural Finance YES 08-09-2017 YES 08-12-2017
9 Ms. S.D. Uma Mageswari 09-09-2010 Knowledge Management Practices in Manufacutring companies in Thiruvallur district YES 30-10-2014 YES 21-04-2015
10 Ms. Rupha Rani 04-12-2013 A Perceptual Analyses on the Evaluation of Quality Attributes of Engineering Colleges YES 04-08-2015 YES 04-12-2015
11 Muhammed Ali 03-09-2018 Trade Unions NO NO

Research Guidance - Post Doctoral

S.No Scholar Name Designation Funding Agency Fellowship Title Year of Joining Year of Completion
1 Dr. Haridas P.K Post Doctoral Fellow UGC Green HRM 15-12-2015 16-11-2020

Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year

S.No Conference/ workshop attended for which financial support provided Professional body for which membership fee is provided Amount of Support Place From Date To Date Year

E-Lecture Details

S.No E-Lecture Title Development of e-content/e-learning/delivering Member of Editorial Bodies Reviewer/Referee of
Content/Module Title Institution/Platform Year Weblink

Details of Online Education Conducted

S.No Nature of Online Course No. of Sessions Target Group Date

Invited Talks in Conference/Seminar/Workshop/Training Programme

S.No Title of the Paper Conferences/Seminar/Workshop/Training Programme Organized by Whether International / National / State / Regional / College or University Level From To Year
1 Innovative Practices in Human Resource management Guest lecture Sri Sarada College for Women State 14-09-2015 14-09-2015 2015
2 Labor Legislation Guest lecture School of Commerce & Management , Dravidian University State 19-04-2014 19-04-2014 2014
3 Human Resource Management Guest lecture School of Commerce & Management , Dravidian University State 26-04-2014 26-04-2014 2014
4 Human Resource Management Guest lecture School of Commerce & Management , Dravidian University State 06-09-2014 06-09-2014 2014
5 Industrial relations management Guest lecture School of Commerce & Management , Dravidian University State 13-10-2013 13-10-2013 2013
6 Strategic Management Guest lecture School of Commerce & Management , Dravidian University State 23-03-2013 23-03-2013 2013
7 Compensation management Guest lecture School of Commerce & Management , Dravidian University State 16-03-2013 16-03-2013 2013
8 Human Resource Management Guest lecture School of Commerce & Management , Dravidian University State 06-09-2011 06-09-2011 2011
9 Leadership Guest lecture School of Commerce & Management , Dravidian University State 19-04-2011 19-04-2011 2011
10 Compensation management Guest lecture School of Commerce & Management , Dravidian University State 26-04-2011 26-04-2011 2011

Conferences/Seminars Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year

Workshop Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year

Administrative Responsibilities in the Government and Quasi Government Agencies

S.No Name of the Position Agency/Organisation Duration Nature of Duties

Affiliation in Academic Bodies/Societies

S.No Name of the Body/Society Nature of Affiliation Year

Participation & Extension Activities (Academic/Administraion)

S.No Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) Duration Nature of Dutites
1 Chairperson 3 year Sexual Harassment Prevention Committee
2 Chairperson 3 year UG/PG Board of Studies in Pondicherry Central University
3 Chairperson 3 year Monitoring Committee for Shopping Complex
4 Head 3 year Academic and Administration

Participation & Extension Activities (Co-Curricular)

S.No Name of the Position (NSS, NCC, Warden etc.,) Duration Nature of Dutites

Collaboration with Institution/Industry

S.No Collaborator Name Designation Institution/Industry Type Nature of Collaboration Period of Collaboration Visits to Collaborating
Institution / Industry
Details of Collaborative Research/Teaching
From Date To Date From Date To Date

Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)

S.No Title of the FDP Organiser Venue Duration From Date To Date Year

Details of Executive Development Prog/Management Development Prog. conducted

S.No Name of the Programme No. of Participants Venue Duration From Date To Date Year Revenue Generated

Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme

S.No IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others Place From Date To Date Year

Enrolment under ARPIT Programme

S.No Name of the Programme Period of the Programme
From Date To Date