UMA CHANDRASEKARAN Professor

Profile Picture

  • Department of Management Studies
  • School of Management
  • uc.dms@pondiuni.edu.in

Academic Activity

Academic Activity Picture1

Academic Activity Picture2

Educational Qualification (UG,PG & Higher Order)

S.No Degree Subject/Title of thesis University/Board Year of Passing
1 Ph.D. Determinants of Service Quality of a Teaching Government Hospital in South India: A Services Marketing Perspective PONDICHERRY UNIVERSITY 2003
2 MBA Marketing Management UNIVERSITY OF MYSORE 1983
3 B.Sc., Ed. Physics, Chemistry, Mathematics, Pedagogy of Science NCERT, UNIVERSITY OF MYSORE 1981

Area of Specializaion

Marketing Management - Consumer Behaviour, Services Marketing, Advertising / Integrated Marketing Communication, Branding, Sales & Channel Management, Marketing Research, Management Communication and Behavioural Skills Development, Marketing of High-Tech Products and Innovations, Healthcare & Hospital Management. Research Uma Chandrasekaran on ResearchGate

Awards / Prizes Conferred

S.No Name / Title of the Award Type Name of the Agency conferred the Award Year of the Award Amount for Cash Award
1 "Vibha" Award for Distinguished Faculty in Marketing Management NATIONAL Bharatiya Vidya Bhavan’s M.P.Birla Institute of Management, Bangalore 2018 Nil
2 Best Professor Teaching Advertising Management: ABP News National B School Awards NATIONAL ABP News Ananda Bazaar Patrika Group 2012 Nil
3 Management Research Competition: Doctoral Research Grant Award INTERNATIONAL London Business School (LBS), Sussex, UK and Indian Institute of Management Calcutta (IIMC) Kolkata 1999 £1000

Teaching Experience

S.No Designation Department/Centre Institution
1 Lecturer Department of Management Studies,School of Management PONDICHERRY UNIVERSITY
2 Lecturer - Senior Scale Department of Management Studies,School of Management PONDICHERRY UNIVERSITY
3 Lecturer - Selection Grade Department of Management Studies,School of Management PONDICHERRY UNIVERSITY
4 Reader Department of Management Studies,School of Management PONDICHERRY UNIVERSITY
5 Assistant Professor: Marketing – on EOL Department of Management MAHE – Manipal, Dubai Campus, Knowledge Village, DUBAI, UAE
6 Associate Professor Department of Management Studies,School of Management PONDICHERRY UNIVERSITY
7 Coordinator – Centre for Electronic Media Department of Electronic Media & Mass Communication PONDICHERRY UNIVERSITY
8 Professor Department of Management Studies,School of Management PONDICHERRY UNIVERSITY
9 Dean - International Relations International Relations Office Pondicherry University

Research Experience

S.No Designation Department/Centre Institution Area of Research
1 Faculty - MBA Department of Management Studies,School of Management PONDICHERRY UNIVERSITY Marketing Management and Human Resources Management
2 Lecturer - Selection Grade Department of Management Studies,School of Management PONDICHERRY UNIVERSITY Doctoral Research: Healthcare Service Quality
3 Associate Professor - Ph.D Research Supervisor Department of Management Studies,School of Management PONDICHERRY UNIVERSITY Marketing - Consumer Behaviour, Online channels, Brand Management, Social Media
4 Professor Department of Management Studies, School of Management Pondicherry University Marketing - Consumer Behaviour, Brand Management, Social Media, HR

Industry Experience

S.No Designation Company/Corporate Nature of Work
1 Management Trainee Velvette Group Askal Management Services, Cuddalore, T Nadu Design of Advertising & Sales Promotion campaigns, Product Launches, Liaison with ad agency, Sales Administration.
2 Product Executive Aurofood Pvt Ltd, Pondicherry Design of Advertising & Sales Promotion campaigns, Packaging Design, New Product Launches, Liaison with ad agency, Sales Administration, Sales Training, Physical Distribution Channel Mgt.

Contribution towards Innovation

S.No Name of the Work/Contribution Specialization Remarks

Patent Details

S.No Title Status Patent Number Year of Award Type Commercialized Status

Papers Published in UGC Approved Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 Religiosity and consumer decision making styles of young Indian Muslim consumers. Islam, T. & Chandrasekaran, U. Journal of Global Scholars of Marketing Science, ISSN 2163-9159 (print); 2163-9167 (online), Taylor & Francis tandfonline Vol. 30: Issue 2, pp. 147-169, https://doi.org/10.1080/21639159.2019.1679031 2020 NA
2 Online Channel Adoption Intent of Customers for Financial Products V Uma Maheswari and Uma Chandrasekaran IUP Journal of Management Research, ISSN: 0972-5342 Vol. 18/ Iss. 4; (Oct 2019), 7-35 2019 NA
3 Religiosity, values and consumer behaviour: A study of young Indian Muslim consumers Islam, T., & Chandrasekaran, U Journal of Consumer Marketing, ISSN 0736-3761, Emerald Insight Vol. 36 No. 7, pp. 948-961, https://doi.org/10.1108/JCM-10-2017-2415 2019 1.87
4 Buying Insurance Online: Are we there yet? V Uma Maheswari & Uma Chandrasekaran Indian Journal of Commerce and Management Studies ISSN: 2249-0310 eISSN: 2229-5674 May 2018 Volume:XI Issue:2; pp.30-41 2018 5.22
5 Determining the Factors influencing Online Channel Adoption Intent among Insurance Agents V Uma Maheswari & Uma Chandrasekaran Journal of Management Research Print ISSN: 0972-5814 Online ISSN: 0974-455X Vol.16 No.4, Oct – Dec 2016, pp. 220 – 229 2016 5.839
6 Halal Marketing: Growing the Pie Tajamul Islam & Uma Chandrasekaran The Salaam Gateway: Global Islamic Economy Gateway (http://www.salaamgateway.com/) United Arab Emirates 27 April 2016 2016 N/A
7 Religiosity and Ecologically Conscious Consumption Behaviour Islam, T., & Chandrasekaran, U. Asian Journal of Business Research ISSN 1178-8933 Volume 5 Issue 2 2015. pp. 18 – 30. DOI 10.14707 2015 NA
8 Effect of Religiosity on Ecologically Conscious Consumption Behaviour Tajamul Islam & Uma Chandrasekaran Journal of Islamic Marketing ISSN: 1759-0833 Vol. 7 Iss 4 pp. 495 – 507 2015 NA
9 Online Channel Usage Intent by Insurance Agents in an Emerging Market Context V Uma Maheswari & Uma Chandrasekaran ICTACT Journal on Management Studies ISSN:2395-1656 (Online 2395-1664) February 2015, Volume: 01, Issue: 01/ pp.13-19 2015 N/A
10 Halal Marketing: Growing the Pie Tajamul Islam & Uma Chandrasekaran International Journal of Management Research and Review ISSN: 2249-7196 Dec 2013/ Volume 3/Issue 12/Article No-10/ pp.3938-3948 2013 2.25
11 Disposition of Mobile Phones: Effects of Emotional Significance and Possession Attachment Usha Seshadri & Uma Chandrasekaran International Journal of Management Research and Review ISSN: 2249-7196 Oct 2013/ Volume 3/Issue 9/Article No-7/ pp.3595-3603 2013 2.25
12 The Young Indian’s Categorization and its Post Purchase Implication: Developing a conceptual model for Retail success Usha D & Uma Chandrasekaran International Journal of Contemporary Commerce ISSN: 2319 – 958X Volume: 2. Issue: 1, September 2013, ISSN:2319 – 958X, pp. 78 – 89 2013 N/A
13 Multi-Channel Marketing of Financial Services: Research Review and Management Implications V Uma Maheswari & Uma Chandrasekaran The International Journal’s: Research Journal of Social Science and Management ISSN 2251-1571 Volume: 03, Number: 04, August-2013. Pp. 227 – 236 2013 N/A
14 E-Commerce Adoption by Insurance Companies in India V Uma Maheswari & Uma Chandrasekaran International Journal of Management Research and Review ISSN: 2249-7196 August 2013/ Volume 3/Issue 8/Article No-14/pp.3300-3308 2013 2.25
15 Target Gen Y India - Online or Offline? Usha D & Uma Chandrasekaran International Journal of Business and Management Invention Volume 2 Issue 3 March 2013 pp. 19-24 2013 4.72

Papers Published in Peer Reviewed Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor

Papers Published in Conference Proceedings

S.No Title Name of the Authors as per the order in Paper Details of Conference Publication Page Nos. Year
1 Brand Awareness and Meaning in Cosmetics purchase decisions Kerinab Beenu & Uma Chandrasekaran 10th Nasmei Conference 2016 An International Marketing Conference in India, Great Lakes Institute of Management, Chennai and Samuel Curtins Johnson Graduate School of Management, Cornell University, USA 214 - 218 2016
2 Social Networking sites usage: Uses and Gratifications perspective Bharathy A & Uma Chandrasekaran 10th Nasmei Conference 2016 An International Marketing Conference in India, Great Lakes Institute of Management, Chennai and Samuel Curtins Johnson Graduate School of Management, Cornell University, USA 316 - 319 2016
3 Do Green Brand Personality and Green Brand Attributes converge? Hema Janarthanan & Uma Chandrasekaran 10th Nasmei Conference 2016 An International Marketing Conference in India, Great Lakes Institute of Management, Chennai and Samuel Curtins Johnson Graduate School of Management, Cornell University, USA 236 - 239 2016
4 Does Religion affect Consumer Decision Making Style? Empirical Evidence from young Indian Muslim Consumers Tajamul Islam & Uma Chandrasekaran International Conference on Inclusive Growth & Profits with Purpose: New Management Paradigm,International Management Research Academy IMRA & IIM Bangalore ISBN: 978-0-957 2016
5 An Exploratory Study on “Oh – So – Social – Web” Adoption by Super Brands in India Bharathy A & Uma Chandrasekaran Intelligence, Innovation and Inclusion – Best practices for Global Excellence, Vijay Nicole Imprints Pvt. Ltd, ISBN: 978-81-8209-446-8 218 - 26 2016
6 Multi-Channel Marketing of Financial Services: Research Review and Management Implications Uma Maheshwari V & Uma Chandrasekaran 2nd International Conference on Emerging Markets and Issues in Management ICEMIM, VIT Business School, VIT University, Vellore 84 - 91 2013
7 Product Disposition Behaviour: Impact of Involvement and Voluntary Simplicity Lifestyle Usha S & Uma Chandrasekaran 2nd International Conference on Emerging Markets and Issues in Management ICEMIM, VIT Business School, VIT University, Vellore 98 - 106 2013
8 The emerging Tech Savvy Consumers and their Purchase Decisions Usha D & Uma Chandrasekaran 2nd International Conference on Emerging Markets and Issues in Management ICEMIM, VIT Business School, VIT University, Vellore 112 - 119 2013
9 Halal Market: Emergent phenomenon and relevance to India Tajamul Islam & Uma Chandrasekaran 2nd International Conference on Emerging Markets and Issues in Management ICEMIM, VIT Business School, VIT University, Vellore 126 - 135 2013
10 Illuminating the Interplay between Disposition Tendency and Disposition Behavior: A Mixed Methods Study Usha S & Uma Chandrasekaran 7th International Great Lakes NASMEI Conference, Great Lakes Institute of Management-Chennai 236 - 240 2013
11 Religiosity and search for Halal compliance Tajamul Islam & Uma Chandrasekaran 7th International Great Lakes NASMEI Conference, Great Lakes Institute of Management-Chennai 167 - 169 2013
12 e-Consumption Model for Insurance Agents Uma Maheswari V & Uma Chandrasekaran 7th International Great Lakes NASMEI Conference, Great Lakes Institute of Management-Chennai 186 - 189 2013
13 Analysis of Social Media Marketing Metrics for a B2b Startup Sumeet Deepak & Uma Chandrasekaran 7th International Great Lakes NASMEI Conference, Great Lakes Institute of Management-Chennai 192 - 195 2013
14 Study of Product Disposition Behavior of Consumers: A Research Agenda & Proposal Usha S & Uma Chandrasekaran Proposal International Conference on Business Research, Yale Centre for Strategic Business Research at Great Lakes Institute of Management 26 - 29 2012
15 Product Disposition: Critical review and New Dimensions S Usha & Uma Chandrasekaran International Conference on Synchronizing Management Theories and Business Practices: Challenges Ahead, Putra Intelek International College, Malaysia & Annamalai University, India. 27 – 29 July 2012. Book: Strategic Approach for Marketing Management, Eds: M Syed Zafar et al., Bonfring Publishers, 2012. ISBN: 978-93-82338-10-9. 91-95 2012
16 Greening the AirCon: Triggering Product Disposition through Acquisition Behavior? Uma Chandrasekaran 1st International Conference on Marketing in Emerging Economies: An Agenda for the Next Decade, Punjab Technical University, Jalandhar, India & University of North Carolina Kenan-Flagler Business School, USA, 15 – 16 Dec 2012. 101 - 102 2012
17 The Role of Consumer Mobile Phone Acquisition Choice Criteria and Possession Attachment on Mobile Phone Disposition: A Mixed Methods Study Usha S & Uma Chandrasekaran Sixth Great Lakes-NASMEI International Marketing Conference 2012; Kotler-Srinivasan Centre for Research in Marketing in Emerging Economies & North American Society for Marketing Education in India, 29 – 30 Dec 2012 285 - 88 2012
18 A Web Metrics Study for effective User Experience Srikant Berageti & Uma Chandrasekaran Sixth Great Lakes-NASMEI International Marketing Conference 2012; Kotler-Srinivasan Centre for Research in Marketing in Emerging Economies & North American Society for Marketing Education in India, 29 – 30 Dec 2012 358-61 2012

Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.
1 Efficiency and Effectiveness of Bank Management in a Liberalised Environment Eds. M. Basheer Ahmed Khan & Uma Chandrasekaran Anmol Publications Pvt. Ltd., New Delhi 2003 97 88126 115 631

Chapters in Books

S.No Title of the Chapters Name of the Authors Title of the Book Publisher Year ISBN No.
1 Does Religion affect Consumer Decision Making Style? Empirical Evidence from young Indian Muslim Consumers Tajamul Islam & Uma Chandrasekaran Inclusive Growth & Profits with Purpose: New Management Paradigm International Management Research Academy IMRA & IIM Bangalore 2016 ISBN: 978-0-9573841-3-2
2 An Exploratory Study on “Oh – So – Social – Web” Adoption by Super Brands in India Bharathy A & Uma Chandrasekaran Intelligence, Innovation and Inclusion – Best practices for Global Excellence Vijay Nicole Imprints Pvt. Ltd 2016 ISBN: 978-81-8209-446-8
3 Evolving Social Media Habits of Generation Next Bharathy A & Uma Chandrasekaran Innovative Management Practices for Sustainable Development and Global Competitiveness Glowplus Publishers, Chennai 2015 ISBN 9 78-81-929581-2-2
4 Mirror Mirror on the Wall: Young Indian Women and the Pursuit of Beauty Kerinab Beenu Stanley and Uma Chandrasekaran Innovative Management Practices for Sustainable Development and Global Competitiveness Glowplus Publishers, Chennai 2015 ISBN 9 78-81-929581-2-2
5 Religiosity, Innovativeness and Ecologically Conscious Consumption: An Exploration Tajamul Islam & Uma Chandrasekaran Listening to Consumers of Emerging Markets Excel Books Copyright IIM Lucknow 2014 ISBN: 978-81-928560-0-1
6 Product Disposition: Critical review and New Dimensions Usha S & Uma Chandrasekaran Strategic Approach for Marketing Management Bonfring Publishers 2012 ISBN: 978-93-82338-10-9
7 Marketing Soft Power softly: Building Bridges through Brands Uma Chandrasekaran Perspectives on American Studies Icon Publications Pvt. Ltd, New Delhi 2007 ISBN 81-88086-48-7
8 Customer Relations in the Banking Sector Uma Chandrasekaran Efficiency and Effectiveness of Bank Management in a Liberalised Environment Anmol Publications Pvt. Ltd., New Delhi 2003 ISBN: 97 88126 115 631
9 Delivering Quality Health Services: Caring versus Care Uma Chandrasekaran & M Basheer Ahmed Khan Delivering Service Quality - Managerial Challenges for the 21st Century. Eds. M.Raghavachari & K.V.Ramani Macmillan India Limited 2000 SBN: 0333 93185 8
10 Marketing: A Tryst with Culture Uma Chandrasekaran & M Basheer Ahmed Khan Managing Economic Liberalization in South Asia: Directions for the 21st Century Macmillan India Limited New Delhi 1998 ISBN 0333 93185 8

Edited Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.
1 Efficiency and Effectiveness of Bank Management in a Liberalised Environment Eds. M.Basheer Ahmed Khan & Uma Chandrasekaran Anmol Publications Pvt. Ltd., New Delhi 2003 ISBN: 97 88126 115 631

Ongoing Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Ongoing Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year
1 Pro bono Consultancy Project: Preparing SWOT Analysis for TEQIP Phase II Funding from World Bank. Trained faculty to do SWOT analysis for all departments. Funding successful. Pondicherry Engineering College Nov 2014 - Jan 2015 Honorarium Rs.5000 2015

Career Guidance Offered to students

S.No Name of the Scheme No. of Students Competitive Examinations/ Career Counseling No. of Students Passed No. of Students Placed

List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,

S.No Name of the Programme/Scheme Date of Implementation No. of Students Enrolled Agencies Involved

Research Guidance - PG

S.No Year Degree No. of Students Awarded Department/Centre
1 2018 MBA 8 Department of Management Studies
2 2017 MBA 8 Department of Management Studies
3 2016 MBA 8 Department of Management Studies
4 2015 MBA 8 Department of Management Studies
5 2014 MBA 9 Department of Management Studies
6 2013 MBA 10 Department of Management Studies
7 2012 MBA 10 Department of Management Studies

Research Guidance - Ph.D

S.No Student Name Registration Date Registration No. Thesis Title Thesis Submitted Status Thesis Submitted Date Vivavoce Completed Status Date Awarded
1 Uma Maheswari V 25-11-2011 N/A Multi-Channel Marketing of Insurance: Modeling Online Channel Adoption Intent of Insurance Agents and Customers in India YES 26-02-2016 YES 05-05-2016
2 Megha Mary Michael 24-11-2016 N/A Hedonistic Consumer Behaviour NO NO
3 BIPUL KUMAR 20-08-2018 1800117003 Social Media Customer Engagement NO NO
4 SYAMALA D 20-08-2018 1800117015 Sustainable Tourism - Consumer Behavior NO NO
5 SMITHA G 20-08-2018 1800117014 Service Quality/ Recovery/ Accommodation Sector NO NO
6 GH Kerinab Beenu 18-07-2011 N/A Appearance Management Behaviour of Young Indian Women: Cosmetics Usage, Brand Decisions and Appearance Satisfaction YES 17-08-2017 YES 25-10-2018
7 Tajamul Islam 17-07-2012 N/A Exploring the Influence of Reliogiosity on Consumer Behavior: A study of Young Indian Muslim Consumers YES 01-08-2016 YES 28-02-2017
8 Usha D 17-07-2012 N/A Antecedents of Consumer Brand Non-choice Behavior YES 17-11-2017 YES 25-04-2018
9 Usha S 14-12-2010 N/A Consumer Disposition Behavior: An Exploration of Factors, Typology And Tendency YES 04-05-2015 YES 18-08-2015
10 Hema Janarthanan 10-12-2014 N/A Green Brand Personality Attributes NO NO

Research Guidance - Post Doctoral

S.No Scholar Name Designation Funding Agency Fellowship Title Year of Joining Year of Completion

Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year

S.No Conference/ workshop attended for which financial support provided Professional body for which membership fee is provided Amount of Support Place From Date To Date Year

E-Lecture Details

S.No E-Lecture Title Development of e-content/e-learning/delivering Member of Editorial Bodies Reviewer/Referee of
Content/Module Title Institution/Platform Year Weblink

Details of Online Education Conducted

S.No Nature of Online Course No. of Sessions Target Group Date

Invited Talks in Conference/Seminar/Workshop/Training Programme

S.No Title of the Paper Conferences/Seminar/Workshop/Training Programme Organized by Whether International / National / State / Regional / College or University Level From To Year
1 Technology – Controlling Lives – Present and Future 34th Residential Refresher Course on Impact of Change in Technology on CA Profession Thane Continuing Professional Education Study Circle of Western India Regional Centre of Institute o National 16-02-2020 16-02-2020 2020
2 Management Education and Higher Education Challenges due to Covid-19 Indian Education Sector post COVID-19: Strategies and Implications Institute of Business Management and Research, Chakan, Dist – Pune National 02-06-2020 02-06-2020 2020
3 Machine Learning and AI: Multidisciplinary Applications 4th Online EDP on Data Science: Machine Learning with Python Department of Statistics, Pondicherry University National 30-05-2020 31-05-2020 2020
4 From BRI to Global Brands: Potential impacts of Chinas Economic Model Shifts International Seminar on China and South Asia: Emerging Trends UMISARC, Pondicherry University International 05-03-2019 06-03-2019 2019
5 Work-Life Integration: Do women have it all? 29th Annual Convention of National Academy of Psychology (NAOP), India International Conference on Making Psychology Deliverable to the Society National Academy of Psychology (NAOP), India and Dept. of Applied Psychology, Pondicherry University International 20-12-2019 22-12-2019 2019
6 Insurance in India on a Digital Marketing spree National Conference Facets of Digital Marketing Alagappa Institute of Management, Alagappa University, Karaikudi with ICSSR and RUSA National 21-02-2019 22-02-2019 2019
7 Consumer Rights and Human Rights - Protection, Updates and Implications Refresher course in Business Studies HRDC-PU National 18-10-2019 18-10-2019 2019
8 Technology Driven: Digital Native or Newbie? Enthusiast or Neo-Luddite? SABS International Conference on Contemporary Issues and Challenges in Technology, Commerce and Management -CICTCM Shesadripuram Academy of Business Studies,Bangalore with Primax Foundation, Karnataka State Pollutio International 30-03-2019 31-03-2019 2019
9 Marketing and Branding for Small Business: Play to Win! Knowledge Session for BNI Buisness Network International BNI, Pondicherry Chapter Regional 26-01-2019 26-01-2019 2019
10 Paradigm Shift in Finance and Management: Behavioral Drivers National Conference on Paradigm shift in Finance and Management Department of Commerce, Aachariya College of Arts and Science, Pondicherry National 30-10-2019 31-10-2019 2019
11 Management Communication for CA Professionals Womens Seminar: Celebrating the Woman in you Southern India Regional Council SIRC of the Institute of Chartered Acountants on India ICAI Regional 16-03-2019 16-03-2019 2019
12 Work Life Balance Confederation of Indian Industry CII and Indian Women’s Network IWN Conference on Women in Leadership Confederation of Indian Industry CII and Indian Women’s Network IWN Regional 28-02-2018 28-02-2018 2018
13 Strategic Alliances in Marketing and Branding for Banking Products and Services 7th International Conference on Global Logic of Strategic Alliances in Commerce and Management PG & Research Department of Commerce and Management, Bon Secours College for Women, Thanjavur International 31-01-2018 31-01-2018 2018
14 Women in leadership International Women’s Day Celebrations Bharatidasan Government College for Women, Puducherry College level 08-03-2018 08-03-2018 2018
15 Mindful Consumption: Directions for Research Two day National Seminar on Sustainable Development: Role of Business Education and Research Department of Studies in Commerce, Manasagangothri, University of Mysore National 21-03-2018 22-03-2018 2018
16 Multilingual India: Challenges of Multilingualism in Education Workshop on Content & Language Integrated Learning Erasmus+ Centre for Content & Language Integrated Learning CLIL in India, Erasmus+ Centre EU, Univer International 10-11-2017 10-11-2017 2017
17 From Work Life Balance to Work Life Integration: Work Life Balance of Working Women National Conference on Women and Work Centre for Women’s Studies, Pondicherry University and Pondicherry State Resource Centre for Women National 17-03-2017 18-03-2017 2017
18 Content and Language: Language teachers versus Subject teachers Two day National Workshop on Content and Language Integrated Teacher Education School of Education, Pondicherry University & Manipal University National 28-03-2017 29-03-2017 2017
19 Multilingual India: Challenges of Multilingualism in Education International Workshop on Content & Language Integrated Learning Erasmus+ Centre for Content & Language Integrated Learning CLIL in India, Erasmus+ Centre EU, School International 10-11-2017 12-11-2017 2017
20 Content and Language: Language teachers versus Subject teachers Two day National Workshop on Content and Language Integrated Teacher Education School of Education, Pondicherry University & Manipal University National 17-03-2017 18-03-2017 2017
21 Consumer Rights: A Human Rights Perspective Refresher Course in Commerce, Economics & Business Studies Human Resources Development Centre, Pondicherry University National 18-02-2016 18-02-2016 2016
22 Recruitment, Reward, Retention Keynote Speaker for National Conference on 3R Recruitment, Reward, Retention The New College (Autonomous), Chennai National 21-01-2016 21-01-2016 2016
23 IT enabled Financial Inclusion National Conference on e-India: Synergizing Financial Inclusion, IT and Business Guru Nanak College (Autonomous), Chennai & NABARD National 23-09-2016 23-09-2016 2016
24 Do Green Brand Personality and Green Brand Attributes converge? 10th Nasmei Conference 2016 An International Marketing Conference in India Great Lakes Institute of Management, Chennai and Samuel Curtins Johnson Graduate School of Managemen International 23-12-2016 24-12-2016 2016
25 An Exploratory Study on “Oh – So – Social – Web” Adoption by Super Brands in India 3I International Conference on Intelligence, Innovation and Inclusion Department of Management Studies, Pondicherry University International 25-03-2016 28-03-2016 2016
26 Brand Awareness and Meaning in Cosmetics purchase decisions 10th Nasmei Conference 2016 An International Marketing Conference in India Great Lakes Institute of Management, Chennai and Samuel Curtins Johnson Graduate School of Managemen International 23-12-2016 24-12-2016 2016
27 Social Networking sites usage: Uses and Gratifications perspective 10th Nasmei Conference 2016 An International Marketing Conference in India Great Lakes Institute of Management, Chennai and Samuel Curtins Johnson Graduate School of Managemen International 23-12-2016 24-12-2016 2016
28 Incorporating Values in the Curriculum Regional Consultative Meeting on new Education Policy – 2015 Regional Institute of Education, Mysore NCERT and School of education, Pondicherry University Regional 12-10-2015 12-10-2015 2015
29 Social Media Communication One day Faculty Development Program on Redefining Marketing in the Dynamic Business Scenario GRG School of Management Studies, Coimbatore National 05-11-2015 05-11-2015 2015
30 Creative Communication Design One day Faculty Development Program on Redefining Marketing in the Dynamic Business Scenario GRG School of Management Studies, Coimbatore National 05-11-2015 05-11-2015 2015
31 Mirror Mirror on the Wall: Young Indian Women and the Pursuit of Beauty National Seminar on Innovative Management Practices for Sustainable Development and Global Competitiveness IMPETUS 2015 ICSSR & Department of Management Studies, Pondicherry University National 08-10-2015 09-10-2015 2015
32 Evolving Social Media Habits of Generation Next National Seminar on Innovative Management Practices for Sustainable Development and Global Competitiveness IMPETUS 2015 ICSSR & Department of Management Studies, Pondicherry University National 08-10-2015 09-10-2015 2015
33 Do! Feel! Learn! Experiential Learning Orientation Course for University & College Teachers Human Resources Development Centre, Pondicherry University National 05-10-2015 05-10-2015 2015
34 CSR & Women’s Empowerment: A Marketing Perspective Refresher Course in Women’s Studies Human Resources Development Centre, Pondicherry University National 18-08-2015 18-08-2015 2015
35 Mindful Consumption: A Human Rights Perspective Interdisciplinary Refresher Course in Human Rights Human Resources Development Centre, Pondicherry University National 17-12-2015 17-12-2015 2015
36 CSR and Women’s Empowerment: A Marketing Perspective Refresher Course in Women’s Studies (Management Development) UGC Academic Staff College, Pondicherry University National 05-02-2015 05-02-2015 2015
37 Brand Building for Small Businesses: Why and How SMB Connect: Start Manage Expand, An event for CEOs of Small & Medium Businesses Redefine Marcom Pvt. Ltd. New Delhi Regional 17-02-2015 17-02-2015 2015
38 Communication and leadership effectiveness: Making a difference as an educator Resource Person and Program Coordinator MATRICES - Management Training & Institutional Capacity building for Educators ‘Institutional Management Cap Department of Management Studies for Rajiv Gandhi Government Polytechnic, Itanagar, Arunachal Prades Regional 23-02-2015 27-02-2015 2015
39 Lead the change Field visit - Community projects at Auroville Resource Person and Program Coordinator MATRICES - Management Training & Institutional Capacity building for Educators ‘Institutional Management Cap Department of Management Studies for Rajiv Gandhi Government Polytechnic, Itanagar, Arunachal Prades Regional 23-02-2015 27-02-2015 2015
40 Customer engagement through experiential learning Resource Person and Program Coordinator MATRICES - Management Training & Institutional Capacity building for Educators ‘Institutional Management Cap Department of Management Studies for Rajiv Gandhi Government Polytechnic, Itanagar, Arunachal Prades Regional 23-02-2015 27-02-2015 2015
41 Does Religion affect Consumer Decision Making Style? Empirical Evidence from young Indian Muslim Con IMRA-IIMB International Conference on Inclusive Growth & Profits with Purpose: New Management Paradigm International Management Research Academy IMRA & IIM Bangalore International 16-12-2015 18-12-2015 2015
42 Time to move over to Inter-Disciplinary Research? National Workshop on Methodology of Research: Role of Educational Technology, Social Responsibility of Universities and Colleges Academic Staff College, Pondicherry University National 22-08-2014 22-08-2014 2014
43 Corporate Social Responsibility & Women’s Empowerment: A Marketing Perspective Refresher Course in Women’s Studies (Management Development) Academic Staff College, Pondicherry University National 17-02-2014 17-02-2014 2014
44 Life Skills: Tapping the Treasure Within Three day Capacity Building Programme on School Administration and Management for Heads of Institutions Principal / Vice Principal and Headmasters (G State Training Centre - Directorate of School Education, Government of Puducherry Regional 14-02-2014 21-02-2014 2014
45 Women in the Arts: Curricular Representation and Enrichment Resource Person for Gender in Culture Five day Training Programme on Inculcating Culture in Curriculum for Fine Arts Teachers of Govt. and Govt. Aided Centre for Cultural Resources and Training CCRT, New Delhi & State Training Centre, Directorate of S Regional 21-03-2014 21-03-2014 2014
46 Religiosity, Innovativeness and Ecologically Conscious Consumption: An Exploration Annual International Conference of Emerging Markets Conference Board IIM Lucknow – Noida Campus International 09-01-2014 11-01-2014 2014
47 How Tech-Ready are you? Technology Powered Education Refresher Course on ICT Management Development Academic Staff College, Pondicherry University National 18-08-2014 18-08-2014 2014
48 Innovation and Evaluation Techniques in Teacher Education International Conference on Teacher Education Practices and Innovative Trends – 2014 (ICTEPIT 2014) School of Education, Pondicherry University International 21-08-2014 21-08-2014 2014
49 Collaborative Approach in Inter-Disciplinary Research National Workshop (Staff Training Program) Higher Education and Research under RUSA & Revamping Social science & Non Social Science Research in Univer Academic Staff College, Pondicherry University National 29-09-2014 29-09-2014 2014
50 Mindful Consumer Rights: A Human Rights Perspective Refresher Course in Human Rights UGC Academic Staff College, Pondicherry University National 07-11-2014 07-11-2014 2014
51 From Green Washing to Green Marketing Refresher Course in Business Studies UGC Academic Staff College, Pondicherry University National 10-10-2014 10-10-2014 2014
52 Hop, Skip and Jump: Taking the Leap to Interdisciplinary Research Design National Workshop (Staff Training Program) Knowledge Management, Higher Education and Research for Sustainable Development in India Academic Staff College, Pondicherry University National 26-09-2014 26-09-2014 2014
53 Illuminating the Interplay between Disposition Tendency and Disposition Behavior: A Mixed Methods St 7th International Great Lakes NASMEI Conference North American Society for Marketing Education in India & Great Lakes Institute of Management-Chenna International 27-12-2013 28-12-2013 2013
54 Product Disposition Behaviour: Impact of Involvement and Voluntary Simplicity Lifestyle 2nd International Conference on Emerging Markets and Issues in Management ICEMIM VIT Business School, VIT University, Vellore International 19-04-2013 20-04-2013 2013
55 The emerging Tech Savvy Consumers and their Purchase Decisions 2nd International Conference on Emerging Markets and Issues in Management ICEMIM VIT Business School, VIT University, Vellore International 19-04-2013 20-04-2013 2013
56 Halal Market: Emergent phenomenon and relevance to India 2nd International Conference on Emerging Markets and Issues in Management ICEMIM VIT Business School, VIT University, Vellore International 19-04-2013 20-04-2013 2013
57 The Young Indian’s Categorization and Post Purchase Implication –Developing a Conceptual Model International Conference on Redefining Business Horizons Madras Christian College, Chennai International 21-09-2013 21-09-2013 2013
58 e-Consumption Model for Insurance Agents 7th International Great Lakes NASMEI Conference North American Society for Marketing Education in India & Great Lakes Institute of Management-Chenna International 27-12-2013 28-12-2013 2013
59 Analysis of Social Media Marketing Metrics for a B2B Startup 7th International Great Lakes NASMEI Conference North American Society for Marketing Education in India & Great Lakes Institute of Management-Chenna International 27-12-2013 28-12-2013 2013
60 Religiosity and search for Halal compliance 7th International Great Lakes NASMEI Conference North American Society for Marketing Education in India & Great Lakes Institute of Management-Chenna International 27-12-2013 28-12-2013 2013
61 Multi-Channel Marketing of Financial Services: A Review 2nd International Conference on Emerging Markets and Issues in Management ICEMIM VIT Business School, VIT University, Vellore International 19-04-2013 20-04-2013 2013
62 Life Skills: Tapping the Treasure Within Three day Capacity Building Programme on School Administration and Management for Heads of Institutions Principal / Vice Principal and Headmasters (G State Training Centre - Directorate of School Education, Government of Puducherry Regional 27-11-2013 29-11-2013 2013
63 Welcome Divergence: How Techno-Ready are we Teachers? Orientation Course for College and University Teachers UGC Academic Staff College, Pondicherry University National 16-09-2013 16-09-2013 2013
64 From Greenwashing to Green Marketing Refresher Course in Environmental Studies UGC Academic Staff College, Pondicherry University National 17-09-2013 17-09-2013 2013
65 CSR and Corporate Branding Refresher Course in Business Studies UGC Academic Staff College, Pondicherry University National 17-07-2013 17-07-2013 2013
66 Doctor-Patient Communication Interns Orientation Training Program for Quality Care Department of Medical Education, JIPMER, Pondicherry College level 05-07-2013 05-07-2013 2013
67 Motivation matters! Renew Yourself Three day training programme on School Administration and Management for Heads of Institutions - Principal / Vice Principal and Headmasters (Gr. I & I State Training Centre - Directorate of School Education, Government of Puducherry Regional 07-01-2013 08-01-2013 2013
68 Life Skills: Tapping the Treasure Within Capacity Building Programs for Principals and Vice Principals of Higher Secondary Schools State Training Centre - Directorate of School Education, Government of Puducherry Regional 08-01-2013 11-01-2013 2013
69 The Indian Woman: Cultural Contradictions & Curricular Corrections Five day in-service Programme Short Term Course on Introducing Cultural Inputs in the School Curriculum for primary and secondary school Teachers Centre for Cultural Resources and Training (CCRT) New Delhi & The State Training Centre, Directorat Regional 30-07-2013 30-07-2013 2013
70 Theatre in Management Education: Review and Research Agenda 2nd International Conference on Ethno Poetic Expressions in Performing Arts School of Performing Arts, Pondicherry University International 26-04-2013 26-04-2013 2013
71 Women in the Workplace: With special reference to Medical Professionals Inauguration of Women’s Cell Mahatma Gandhi Medical College & Research Institute, Pondicherry University Level 16-03-2013 16-03-2013 2013
72 Technology in Education MOOCs Refresher Course in ICT UGC Academic Staff College, PU National 16-09-2013 16-09-2013 2013
73 Motivation Matters: Fostering Creativity Three day training programme on School Administration and Management for Heads of Institutions Headmasters (Gr I & II) State Training Centre - Directorate of School Education, Government of Puducherry Regional 05-10-2012 05-10-2012 2012
74 Interdisciplinary Research: Perspectives and Challenges All India Workshop on Research Methodology for Science & Social Science Part-time Teacher Scholars UGC Academic Staff College, Pondicherry University National 20-08-2012 21-08-2012 2012
75 Technology Powered Education Three weeks Interdisciplinary Program on Educational Technology for college teachers UGC Academic Staff College, Pondicherry University National 03-09-2012 03-09-2012 2012
76 Greenwashing Three weeks Interdisciplinary Program on Environmental Education for college teachers UGC Academic Staff College, Pondicherry University National 10-09-2012 10-09-2012 2012
77 Emerging Trends in Management: Co-Creating Value with Customers MULTICON ICETM 2012, International Tri-Conference Engineering, Technology & Management AICTE & Dept. of Management Studies, Muthayammal Engineering College, Rasipuram, Tamil Nadu International 21-04-2012 21-04-2012 2012
78 Motivating Employees Ten-day Training Program for Nursing Superintendents of Government Hospitals in Pondicherry Mother Theresa Institute of Health Sciences & Ministry of Health & Family Welfare, Government of Ind Regional 26-09-2012 26-09-2012 2012
79 Motivation Matters: Renew Yourself Three day training programme on School Administration and Management for Heads of Institutions Principal / Vice Principal State Training Centre - Directorate of School Education, Government of Puducherry Regional 03-10-2012 03-10-2012 2012
80 Life Skills: Tapping the Treasure Within Capacity Building Programs for Principals and Vice Principals of Higher Secondary Schools State Training Centre - Directorate of School Education, Government of Puducherry Regional 20-11-2012 23-11-2012 2012
81 Experiential Learning & Multiple Intelligence 28 days Orientation Course for Teachers UGC Academic Staff College, Pondicherry University National 10-10-2012 10-10-2012 2012
82 Study of Product Disposition Behavior of Consumers: A Research Agenda & Proposal International Conference on Business Research Yale Centre for Strategic Business Research at Great Lakes Institute of Management International 28-12-2012 28-12-2012 2012
83 The Role of Consumer Mobile Phone Acquisition Choice Criteria and Possession Attachment on Mobile Ph Sixth Great Lakes-NASMEI International Marketing Conference Kotler-Srinivasan Centre for Research in Marketing in Emerging Economies & North American Society fo International 29-12-2012 30-12-2012 2012
84 A Web Metrics Study for effective User Experience Sixth Great Lakes-NASMEI International Marketing Conference Kotler-Srinivasan Centre for Research in Marketing in Emerging Economies & North American Society fo International 29-12-2012 30-12-2012 2012
85 Activity Based Learning Orientation Course for University & College Teachers Academic Staff College, Pondicherry University National 21-12-2012 21-12-2012 2012
86 Corporate Social Responsibility Refresher Course in Social Sciences UGC Academic Staff College, Pondicherry University National 24-12-2012 24-12-2012 2012
87 Green washing and Eco Labeling Refresher Course in Business Studies UGC Academic Staff College, PU National 15-10-2012 15-10-2012 2012
88 Greening the AirCon: Triggering Product Disposition through Acquisition Behavior? International Conference on Marketing in Emerging Economies ICMEE Punjab Institute of Technology Kapurthala, India & UNC Kenan-Flagler Business School, USA International 15-12-2012 16-12-2012 2012
89 Stirred, Not Shaken: Serving the Solo Woman Traveler Segment OMICS International Conference on Hotel & Business Management, Management 2012 OMICS International 14-09-2012 15-09-2012 2012
90 Product Disposition: Critical Review and New Dimensions International Conference on Synchronizing Management Theories and Business Practices: Challenges Ahead Putra Intelek International College, Malaysia & Annamalai University International 27-07-2012 29-07-2012 2012
91 River Water Sharing in South Asia: A Change Management Perspective International Seminar on River water Sharing in South Asia: Identifying common concerns for Peace & Development UNESCO Madanjeet Singh Institute for South Asian Regional Cooperation MISARC, Pondicherry Universit International 19-04-2012 21-04-2012 2012
92 Corporate Sponsorships: Art on Sale or Saleable Art? International Conference on Multiple Streams of a Performing Tradition School of Performing Arts, Pondicherry University International 26-03-2012 28-03-2012 2012
93 Doctor-Patient Communication Interns Orientation Training Program for Quality Care Department of Medical Education, JIPMER, Pondicherry College level 05-01-2012 06-01-2012 2012
94 Experiential Learning 28 days Orientation Course for Teachers UGC Academic Staff College, Pondicherry University National 10-10-2012 10-10-2012 2012

Conferences/Seminars Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year

Workshop Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year
1 MATRICES - Management Training & Institutional Capacity building for Educators ‘Institutional M Rajiv Gandhi Government Polytechnic, Itanagar, Arunachal Pradesh Department of Management Studies, Pondicherry University Regional, College level 22-02-2015 27-02-2015 2015
2 WIDE - Workshop on Inspiration and Development of Entrepreneurship Department of Management Studies, Entrepreneurship Development Cell of Government of Puducherry and Department of Management Studies, Pondicherry University - One Day University Level 29-09-2015 29-09-2015 2015

Administrative Responsibilities in the Government and Quasi Government Agencies

S.No Name of the Position Agency/Organisation Duration Nature of Duties

Affiliation in Academic Bodies/Societies

S.No Name of the Body/Society Nature of Affiliation Year
1 Elsevier Group Journal of Islamic Marketing Reviewer 2018
2 Emerald Group Asia Pacific Journal of Marketing and Logistics Reviewer 2018
3 Amity Journal of Marketing Reviewer 2017
4 Sage Publications.Kumar, V. Marketing Research A Global Outlook ISBN: 978-93-515-0248-7 (PB) Invited Reviewer 2015
5 ICTACT Journal on Management Studies, ICT Academy of Tamil Nadu Reviewer 2015
6 Elsevier Journal Scopus Indexed IIMB Management Review Reviewer 2015
7 South India American Studies Network Life Member 2010

Participation & Extension Activities (Academic/Administraion)

S.No Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) Duration Nature of Dutites
1 Coordinator Silver Jubilee Alumni Meet 2 days Faculty Coordinator and Event Organiser for the Silver Jubilee Alumni Meet Revivre’ Milan 2011 of Department of Management Studies, Pondicherry University. Twenty-four out of 25 batches were represented recording the widest ever participation from India and abroad
2 Coordinator Industry-Institute Interface Event Synapse 2012 2 days 20 – 21 Oct 2012 Faculty Coordinator and Event Organizer for Synapse 2012 Udbhavna – Transforming Thought 20th year of Institute-Industry-Interface event of the Dept of Management Studies with invited Founders / CEOs as speakers, 20 – 21 Oct 2012
3 Coordinator Alumni Meet Milan 1 day Faculty Coordinator and Event Organizer for the Alumni Meet Milan 2012-13 of Department of Management Studies, Pondicherry University, January 26, 2013
4 Coordinator Industrial Visit MBA 7 days Faculty Coordinator Industrial Visit 2013, 5 – 11 Oct 2013
5 Member Admission Committee MBA Annual Evaluation Panel for Group Discussion & Personal Interviews, Verifying Officer, etc
6 Member Board of Studies Department of Management Studies 3 years Framing Curriculum, Regulations and Evaluation systems for MBA
7 Member School Board School of Management 3 years 2014 - 2017 Framing Curriculum, Regulations and Evaluation systems for MBA
8 Member Board of Studies Department of Tourism Studies 3 years Framing Curriculum, Regulations and Evaluation systems for MBA
9 Coordinator Alumni Meet Milan 2017 - 18 1 day 18 Feb 2018 Faculty Coordinator and Event Organizer for the Alumni Meet Milan 2017-18 of Department of Management Studies, Pondicherry University
10 Alumni Coordinator Department of Management Studies 2017 - till date Coordinating alumni activities, approval of alumni database uploaded on alumni portal of the university
11 Coordinator Centre for Electronic Media 1 year 2008 - 09 Administration and academic coordination of all activities of the Centre of Electronic Media at inception, Member faculty and Staff selection committes, Convenor and Member Student Admissions to MSc Electronic Media, Teaching and arranging guest faculty for various courses, etc.
12 Coordinator Assistant Dean Students Welfare 1 year 2009 - 10 All duties of Students Welfare wing in addition to organising the first university level literary and cultural competition Aarohan 2010 with 632 participating students in three languages English, Hindi and Tamil. Coordinated the Campus Bicycle scheme.
13 Member Governing Board DDE 3 years 2012 - 15 Curriculum, Regulations and Evaluation systems for Management and other programs of Ditrectorate of Distance Education, Pondicherry University
14 Member Governing Board Sabari College of Education 3 years 2012 - 15 Inspection of facilities, curriculum, etc
15 Member Academic Council Bharatidasan College for Women 3 years 2016 - 19 Academic
16 Member Inspection Committee College Development Council 4 years Inspection of facilities, curriculum, etc 2 days to colleges in Alapuzha, 3 days to Mahe, 2 days to Pondicherry colleges for submitting report on extension of affiliation, approval for DDe Twinning program, etc.
17 Member Governing Board Achariya College of Arts and Science 3 years 2015 - 19 Counsel on facilities, curriculum, etc
18 University Nominee: Advisory Committee – Villianur College for Women, Puducherry 08.09.2008 – 07.09.2011 Advisory
19 Member Editorial Board Silver Jubilee Commemorative Volume - Coffee Table Book, Pondicherry Universi 1 year Edited Silver Jubilee Commemorative Volume - Coffee Table Book, Pondicherry University
20 Member Faculty Selection Committee: Dept of Applied Psychology 2012 Member Faculty Selection Committee: Dept of Applied Psychology, Pondicherry University
21 Member Organizing Committee Prakriti Documentary Film Festival 2008 UGC-CEC & PU 3 days October 2008 Member Organizing Committee Prakriti Documentary Film Festival 2008 UGC-Consortium for Educational Communication CEC & Pondicherry University
22 Member: Panel of Experts, Recruitment of Guest Faculty, Community College Mahe Campus, PU 2014- 15 Member: Panel of Experts, Recruitment of Guest Faculty, Community College Mahe Campus, PU
23 Member: Panel for Recruitment of Guest Faculty, Community College Pondicherry Campus, PU 2018 Member: Panel for Recruitment of Guest Faculty, Community College Pondicherry Campus, PU
24 Member: Sabbatical Leave Committee 1 year 2015 Member of committee for sabbatical leave
25 University Member Entrepreneurship Development Cell Dept. of Industries Govt. of Puducherry 2015 Participated in Workshop with DIC and ED Cell Govt. of Puducherry. Organised a workshop for MBA students along with Director ED Cell.

Participation & Extension Activities (Co-Curricular)

S.No Name of the Position (NSS, NCC, Warden etc.,) Duration Nature of Dutites

Collaboration with Institution/Industry

S.No Collaborator Name Designation Institution/Industry Type Nature of Collaboration Period of Collaboration Visits to Collaborating
Institution / Industry
Details of Collaborative Research/Teaching
From Date To Date From Date To Date

Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)

S.No Title of the FDP Organiser Venue Duration From Date To Date Year

Details of Executive Development Prog/Management Development Prog. conducted

S.No Name of the Programme No. of Participants Venue Duration From Date To Date Year Revenue Generated

Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme

S.No IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others Place From Date To Date Year

Enrolment under ARPIT Programme

S.No Name of the Programme Period of the Programme
From Date To Date