RAJESWARI. B Assistant Professor

Profile Picture

  • Department of Management Studies
  • School of Management
  • raajeebster@gmail.com

Academic Activity

Academic Activity Picture1

Academic Activity Picture2

Educational Qualification (UG,PG & Higher Order)

S.No Degree Subject/Title of thesis University/Board Year of Passing
1 PhD Management The Gandhigram Rural Institute (Deemed University) 2011
2 M.Phil Management Madurai Kamaraj University 2004
3 M.B.A Management Madurai Kamaraj University 1995
4 B.Sc (Agriculture) Agriculture Tamilnadu Agricultural University 1991

Area of Specializaion

Marketing Management, Sales & Distribution, Retail Management, Quality Management

Awards / Prizes Conferred

S.No Name / Title of the Award Type Name of the Agency conferred the Award Year of the Award Amount for Cash Award
1 Best Paper Award NATIONAL Vel Tech High Tech Dr.Rangarajan Dr.Sakunthala Engineering College, Chennai 2012 NA
2 Best Paper Award NATIONAL conference organized by Dhanalakshmi Srinivasan College, Mahabalipuram 2011 NA

Teaching Experience

S.No Designation Department/Centre Institution
1 Assistant Professor Department of Management Studies NMS S.Vellaichamy Nadar College, Madurai
2 Assistant Professor Department of Management Studies Paavai College of Engineering, Pachal, Namakkal
3 Assistant Professor Department of Management Studies Pondicherry University

Research Experience

S.No Designation Department/Centre Institution Area of Research
1 Assistant Professor Department of Management Studies Pondicherry University Marketing

Industry Experience

S.No Designation Company/Corporate Nature of Work

Contribution towards Innovation

S.No Name of the Work/Contribution Specialization Remarks

Patent Details

S.No Title Status Patent Number Year of Award Type Commercialized Status

Papers Published in UGC Approved Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 Segmentation of Indian shoppers in the context of organic foods Muhammad Ahsan Sadiq, Balasundaram Rajeswari, Lubna Ansari South Asian Journal of Business Studies Volume 9 , Issue 2, pp 167- 192 2019 1.42
2 Going green- the road ahead for green challenges in India Karmugilan K & Dr.B.Rajeswari International Journal of Recent Technology and Engineering. Vol-8, Issue- 2S6, pp 629-633 2019 VoC: 6.03 (2019)
3 Factors influence the choice of mobile apps for transactions among youngsters- an empirical study Monilaksmane A & Dr.B.Rajeswari International Journal of Recent Technology and Engineering. Vol-8, Issue- 2S6, pp 612-617 2019 VoC: 6.03 (2019)
4 Consumers’ intention towards green product purchase- an empirical study K. Karmugilan & B Rajeswari Sumetha Journal of Management Vol:7, Special issue 3(2). Pp 182-188 2018 0
5 Impact of perceived risks on users’ behavioral intention on using Financial services- extending UTAUT model Monilakshmane.A and Dr.B.Rajeswari Research Review: International Journal of Multidisciplinary Special issue: Pp:153-157 2018 0
6 Insight and purchase reasons of Green products among young consumers- An empirical study Kasinathan Karmugilan & Dr.B Rajeswari Research Review: International Journal of Multidisciplinary Special Issue, Pp:140-145 2018 0
7 Green marketing: A systematic Literature Review using Text mining Kasinathan Karmugilan, B Rajeswari & Murugaiyan Pachayappan Trans Asian Research Journal of Marketing & Management Research Vol 7, Issue 2, 2018 SJIF :4.289
8 Trust assuring factors in C2C e-commerce: impact of perceived usefulness, ease of use, risk on trust Jamshida KV & Dr.B.Rajeswari Researchers World: Journal of Arts, Science & Commerce Vol.– VIII, Issue –3(8) 2017 0
9 A study on strategic dimension of employer branding in HR practices Dr.r.Kasilingam & Dr.B.Rajeswari Jaipuria International Journal of Management Research Volume 1, Issue 1, pp : 3-15. 2015 0
10 The impact of environmental concerns, health concerns and knowledge of organic food on intention to buy organic food. M.Ahsan Sadhiq & Dr.B.Rajeswari International Journal of Education and Management Studies Volume - 5 (2015), Issue – 2, pp 119-122 2015 0
11 Implementation of Virtual Training by HR Consultants for IT Companies- Bridging the Gap T.Poorani and Dr.B.Rajeswari IOSR Journal in Business and Management Volume 16, Issue 7, Ver. V, PP 01-10. 2014 AQCJ Impact Factor: 3.52
12 A study on the perception and price preference rice mandi owners in Chennai. Dr.R.Kasilingam & Dr.B.Rajeswari Parikalpana- KIIT Journal of Management Volume- 9(1) , pp:44-57. 2013 0
13 A Study on rationalizing the delivery cost to improve efficiency in local distribution Dr.B.Rajeswari Global Management Review Vol:7, Issue 1, pp 11-20 2012 0

Papers Published in Peer Reviewed Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 The role of C2C E-commerce in changing scenario: A review on consumers’ intention to adopt C2C E-commerce in India Jamshida KV & Dr.B.Rajeswari Management Researcher Volume: XXIV, Spl Issue, PP: 254-257 2017 0
2 Attitude of employees in IT companies towards virtual training and its quality enhancement T.Poorani and Dr.B.Rajeswari International Journal of Innovative research in Management Studies Volume 1, Issue 10, pp: 1-8. 2016 0.7261
3 Total quality Management through productivity improvement and rework easing @Wipro Lighting division. Dr.B.Rajeswari & Lalith Kumar International Journal of Innovative research in Management Studies Volume 1, Issue 10, pp: 15-23 2016 0.7261
4 A study on service quality as a part of six sigma implementation at Lakshmi Narayana Institute Dr.B.Rajeswari International Journal of Industrial Engineering and Management Science Volume 6, Special issue, pp: 141-144. 2016 0
5 User behavior of Financial services apps among younger generation- A study. A.Monilakshmane & Dr.B.Rajeswari International Journal of Industrial Engineering and Management Science Volume 6, Special issue, pp: 49-53. 2016 0
6 A study on assessing the market potential of skill development training programs in Madurai district. Dr.B.Rajeswari SAMZODHANA- Journal of Management Research Vol:3, Issue-1, PP:114-116. 2014 0
7 Online customer attraction and retention based on understanding of buyer behavior at Edookan.com Dr.B.Rajeswari International Journal of Business Intelligence and innovations. Vol-1, special issue-1, pp: 197-198. 2014 0
8 Challenges faced in developing HR e-consulting services – The next era of consultancy. T.Poorani and Dr.B.Rajeswari International Journal of Management Focus , Vol: 1, issue:1., pp: 13-19. 2014 0
9 Implementing Virtual Training for IT companies- The Employee’s Perspective. T.Poorani and Dr.B.Rajeswari International Journal of Business intelligence and innovations VOL.1, Issue 1. pp: 232-242.. 2014 0
10 A Review paper on consumer behavior and attitude towards organic foods. M.Ahsan Sadhiq & Dr.B.Rajeswari Annamalai Journal of Management Volume: 6, Special Issue-2. 2013 0
11 Selection, Evaluation and Management of Recruitment consultants for a MNC in Chennai T.Poorani and Dr.B.Rajeswari SANKHYA –International Journal of Management & Technology. Volume.3, Issue-2. 2013 0
12 A study on the influence of job enrichment on increased job satisfaction of the workers at Lenovo India private Limited, Pondicherry. Dr.B.Rajeswari Research Explorer Volume :II, Special Issue, pp:101-102. 2013 0
13 Analysis of Credit Management in Micro-finance in Puduvai Bharathiar Grama Bank. Dr.B.Rajeswari SIMS - Journal of Applied Management and Research Volume: 1, Issue: 2, pp:28-36 2013 0
14 A study on employee awareness and satisfaction towards Ergonomics in Manatec Electronics in Pondicherry Dr.B.Rajeswari International Journal of Research & Business Innovation (Special Issue) Volume:1, No.2, Pp:86-92 2013 0
15 A study on perception of employees on competitive advantage priorities of commercial Banks in India Dr.R.Kasilingam & Dr.B.Rajeswari ACR Journal of Business & Management research Volume 8, Issue No: 1, ,pp:26-36. 2013 0
16 Procedural Bio-Medical Waste Management – A Comparison with International Standards Dr.B.Rajeswari Bonfring International Journal of Industrial Engineering and Management Science Vol.2,No.4,Part3, pp:174-180 2012 0

Papers Published in Conference Proceedings

S.No Title Name of the Authors as per the order in Paper Details of Conference Publication Page Nos. Year
1 E-recruitment – An innovative and intelligent tool to solve IT companies’ problems on recruitment process outsourcing T.Poorani and Dr.B.Rajeswari Intelligence, Innovation and Inclusion”-Best practices for Global excellence pp:837-849 2016
2 Retailer, consumer study for Vodafone India in Cuddallore districtto identify existing gaps to increase market share Dr.B.Rajeswari & Kulothungan Coulbert Intelligence, Innovation and Inclusion”-Best practices for Global excellence pp:837-849 2016
3 Adopting virtual training (E-Training) to internal problems faced by HR consultants T.Poorani and Dr.B.Rajeswari Strategies for sustainable growth of E-commerce Pp:51-57. 2015
4 Adoption of HR-E-recruitment and scope for employment of career seeking women at HR consultancies in India T.Poorani and Dr.B.Rajeswari Innovative management practices for sustainable development and global competitiveness pp:34-39 2015
5 Consumer’s awareness level and purchase intention on eco friendly products in Pondicherry region- An empirical study K. Karmugilan & B Rajeswari Innovative management practices for sustainable development and global competitiveness pp:45-50 2015
6 Cotton yarn value chain model for sustainable growth in Handloom sector Dr.B.Rajeswari e-Business – A paradigm shift in contemporary scenario. Pp:195-196 2014
7 A study on factors impacting e-recruitment T.Poorani and Dr.B.Rajeswari e-Business – A paradigm shift in contemporary scenario. Pp:310-313 2014
8 Handloom supply chain in Tamilnadu and models to improve competency Dr.B.Rajeswari "Innovative management strategies for global competitiveness & sustainability” pp: 50-57 2012
9 A Study on Work Force Diversity in I T Companies in Chennai T.Poorani and Dr.B.Rajeswari Synchronizing Management Theories and Business Practices: Challenges Ahead PP: 346-349. 2012
10 Evaluation of bio-medical waste management protocol in Dr.B.L.Kapur Memorial Hospital, New Delhi Dr.B.Rajeswari Sustainable Marketing Strategies- Issues and Challenges pp 75-81. 2012
11 Non-Performance Asset Management in Indian Overseas Bank-A Study Dr.B.Rajeswari Entrepreneurship Management pp 37-43. 2012

Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.

Chapters in Books

S.No Title of the Chapters Name of the Authors Title of the Book Publisher Year ISBN No.
1 Internal service quality evaluation as a Total Quality Management initiative in Health care Dr.T.Senthil Kumar,Dr.M.Ravichnadran & Dr.S.Saravanan Total Quality Management- Advanced and Intelligent applications SELP publication, Trichy. 2017 978-93-80509-91-4
2 The role of health concerns and knowledge of organic food on intention to buy organic food among youth Lavanya Latha. Innovative Management Practices for Global Competitiveness Glowplus Publishers 2015 978-81-929581-2-5.
3 Handling VUCA with respect to Outsourcing and Consulting of HR activities for IT SMEs P.G.Arul Empowering Small and Medium enterprises (SMES) for Global competitiveness TR Publications 2015 978-81-8286-028-5
4 A study on preference for on-line retailing among rural internet users A.Vijayakumar Retailing in India- Recent trends and upcoming challenges. Discovery Publishing House Ltd 2014 93-5056-752-0
5 A study on assessing the market potential of skill development training programs in Madurai district Mu.Subramanian R.Banurekha S.Chandrasekaran Management research in changing climate Archers & Elevators Publishing House 2014 978-93-83241-56-9
6 Consumer perception towards purchase of constructed flats in Pondicherry- A study.” Mu.Subramanian Dr.S.Meenakumari R.Vasudevan Challenges in reinventing the Business process Archers & Elevators Publishing House 2013 978-93-83241-07-1
7 A Survey on preference of Rural Telecom Retailers of Bharti Airtel Services In Vellore" G.Muruganantham Marketing Dynamics Aruna Publiactions 2013 978-93-81790-93-9
8 A study on credit risk and NPA management practices of Indian Bank” Mu.Subramanian P.Udhayanan Redefining the DNA of business: Challenges & opportunities ahead” Arumugam Publications 2012 978-93-81568-67-5
9 A Study on Work Force Diversity in I T Companies in Chennai Dr.M.Syed Zafar Human Resource Management in the knowledge economy Bonfring Publishers 2012 978-93-82338-09-3
10 “ A study on attitude towards online trading of Religare Securities as an investment option in Chennai city Dr.K.Sankaran New paradigms of management-Global challenges for Managers in 21st century. Vijay Nicole Imprints Private Ltd 2012 978-81-8209-330-0,

Edited Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.
1 Building an Agile Workforce: Transforming talent, technology and ideas Riasudeen.S, Rajeswari. B, Venkatesakumar.R, Chitra Sivasubramanian Shanlax, Madurai 2019 978-93-89658-29-3
2 Intelligence, Innovation and Inclusion - Best practices for Global excellence Dr.R.Kasilingam , Dr.B.Rajeswari & Dr. Chitra Sivasubramainan Vijay Nicole Imprints Pvt Ltd, 2016 978-81-8209-446-8

Ongoing Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Ongoing Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Career Guidance Offered to students

S.No Name of the Scheme No. of Students Competitive Examinations/ Career Counseling No. of Students Passed No. of Students Placed

List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,

S.No Name of the Programme/Scheme Date of Implementation No. of Students Enrolled Agencies Involved

Research Guidance - PG

S.No Year Degree No. of Students Awarded Department/Centre

Research Guidance - Ph.D

S.No Student Name Registration Date Registration No. Thesis Title Thesis Submitted Status Thesis Submitted Date Vivavoce Completed Status Date Awarded
1 Poorani.T 28-11-2013 NA Adoption of e-consulting for talent acquisition and talent development YES 26-01-2017 YES 21-07-2017
2 Mr. Muhammad Ahsan Sadiq 12-11-2013 1300117001 Antecedents of organic food consumption behavior- A study YES 10-04-2019 YES 26-09-2019

Research Guidance - Post Doctoral

S.No Scholar Name Designation Funding Agency Fellowship Title Year of Joining Year of Completion

Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year

S.No Conference/ workshop attended for which financial support provided Professional body for which membership fee is provided Amount of Support Place From Date To Date Year

E-Lecture Details

S.No E-Lecture Title Development of e-content/e-learning/delivering Member of Editorial Bodies Reviewer/Referee of
Content/Module Title Institution/Platform Year Weblink

Details of Online Education Conducted

S.No Nature of Online Course No. of Sessions Target Group Date

Invited Talks in Conference/Seminar/Workshop/Training Programme

S.No Title of the Paper Conferences/Seminar/Workshop/Training Programme Organized by Whether International / National / State / Regional / College or University Level From To Year
1 Impact of COVID-19 on job opportunities of Management students Workshop Brindavan College - Group of Institutions, Bengaluru Regional 8-6-2020 16-6-2020 2020
2 Online retailing- the growth and development in recent years” Conference Islamiah Women’s Arts & Science College. Vaniambadi International 28-01-2019 28-01-2019 2019
3 Technology Up gradation in Make In India Seminar Sri Kaliswari college, Sivakasi National 08-08-2019 08-08-2019 2019
4 Soft skills for Engineering graduates Workshop Mepco Schlenk Engineering College,Sivakasi National level 16-02-2018 16-02-2018 2018
5 Innovative Marketing Management Practices Seminar Department of Management Studies, Pondicherry University National level 08-10-2015 08-10-2015 2016
6 Waste reduction methods in India Seminar Sri Kaliswari College, Sivakasi National level 05-03-2016 05-03-2016 2016
7 Emerging trends in Retail Banking Seminar Devanga Arts College, Aruppukottai National level 20-03-2015 20-03-2015 2015
8 Team Development Training Programme Videocon Mobile Services State Level 09-03-2012 09-03-2012 2012

Conferences/Seminars Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year
1 Building Agile Workforce: Transforming Talent, Technologies and Ideas Self supported Pondicherry University, Two days International 26-12-2019 27-12-2019 2019
2 3i- Intelligence, Innovation & Inclusion- Best practices for Global excellence Self financed Pondicherry University International Conference 11-03-2016 12-03-2016 2016

Workshop Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year
1 10-day Research Methodology Course in Social Science for Ph.D. Students ICSSR Pondicherry University, 10 days National 17-12-2019 28-12-2019 2019
2 Two day - National Level Workshop on “Structural Equation Modelling [AMOS/PLS /LISREL]” Self Sponsored Seminar Hall, Department of Management Studies, 2 Days National 24-11-2018 25-11-2018 2018
3 Two day National Level Workshop on Text Analytics Self Sponsored Seminar Hall, Department of Management Studies, 2 Days National 10-11-2018 11-11-2018 2018
4 Two day - National Level Workshop on Statistical Data Analysis through R / R-Studio Programming Self Sponsored Seminar Hall, Department of Management Studies, 2 Days National 26-10-2018 27-10-2018 2018
5 Paradigm shift on Ethics,Values & Corporate Governance in collaboration with SACAR Pondicherry University Pondicherry University & 2 Days National 09-03-2018 10-03-2018 2018
6 Econometrics Self financed Pondicherry University & 3 Days National 11-12-2015 13-12-2015 2015
7 Data Analysis for Model Building Self financed Pondicherry University & 3 Days National 27-11-2015 28-06-2015 2015
8 Data Analysis for Research Applications Self financed Pondicherry University & 3 Days National 16-10-2015 18-10-2015 2015
9 Data Analysis for Business Applications Self financed Pondicherry University & 3 Days National 11-09-2015 13-09-2015 2015
10 Data Analysis in Management – Econometrics Self financed Pondicherry University & 3 Days National 26-06-2015 28-06-2015 2015
11 Advanced Data Analysis in Management” Self financed Pondicherry University & 3 Days National 08-05-2015 10-05-2015 2015
12 Data Analysis using SPSS & AMOS Self financed Pondicherry University & 3 Days National 24-04-2015 26-04-2015 2015
13 Research Techniques and Data Analysis Self financed Pondicherry University & 4 Days National 19-09-2013 22-09-2013 2013
14 Research Techniques in Management Self financed Pondicherry University & 3 Days National 03-08-2012 05-08-2012 2012

Administrative Responsibilities in the Government and Quasi Government Agencies

S.No Name of the Position Agency/Organisation Duration Nature of Duties

Affiliation in Academic Bodies/Societies

S.No Name of the Body/Society Nature of Affiliation Year
1 International Journal of Innovative research in Management Studies - Editorial Board Editorial Board Member 2016
2 Amity Journal of Marketing -Review Board Review Board Member 2015

Participation & Extension Activities (Academic/Administraion)

S.No Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) Duration Nature of Dutites
1 Member Board of Studies, School of Management Jan 2014 - Dec 2017 Curriculum Development, Evaluation and updating syllabus for management studies, Planning academic activities
2 External Member, Board of Studies, Department of Banking Technology 2018- 2021 Curriculum Development, Evaluation and updating syllabus for management studies, Planning academic activities
3 External Member, Board of Studies, Department of Commerce 2018- 2021 Curriculum Development, Evaluation and updating syllabus for management studies, Planning academic activities
4 Co-ordinator 2015-16, 2016-17 Conducting Semester Examination
5 Member, MBA Admission committee 2012-2019 Admission
6 Member, Student Election council 2015- 2019 Student council Election
7 External Examiner for Affiliated Colleges 2015- 2019 Conducting viva-voce examination for Affiliated college students
8 Placement Coordinator 2016- 2019 Organizing campus placement activities

Participation & Extension Activities (Co-Curricular)

S.No Name of the Position (NSS, NCC, Warden etc.,) Duration Nature of Dutites
1 Field visit Coordinator for MBA students 2017-2019 Organized field visits to rural markets and visits to organised and unorganized retail stores

Collaboration with Institution/Industry

S.No Collaborator Name Designation Institution/Industry Type Nature of Collaboration Period of Collaboration Visits to Collaborating
Institution / Industry
Details of Collaborative Research/Teaching
From Date To Date From Date To Date

Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)

S.No Title of the FDP Organiser Venue Duration From Date To Date Year

Details of Executive Development Prog/Management Development Prog. conducted

S.No Name of the Programme No. of Participants Venue Duration From Date To Date Year Revenue Generated

Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme

S.No IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others Place From Date To Date Year

Enrolment under ARPIT Programme

S.No Name of the Programme Period of the Programme
From Date To Date