YARLAGADDA SRINIVASULU Associate Professor

Profile Picture

  • Department of International Business
  • School of Management
  • yarlagadda_srinivasulu@rediffmail.com

Academic Activity

Academic Activity Picture1

Academic Activity Picture2

Educational Qualification (UG,PG & Higher Order)

S.No Degree Subject/Title of thesis University/Board Year of Passing
1 Ph.D Marketing of Services Andhra University 2003
2 M.Phil Entrepreneurship Madurai Kamaraj University 1999
3 PG. Diploma PMIR&LW Andhra Pradesh Productivity Council 1992
4 M.B.A Marketing Management Acharya Nagarjuna University 1990
5 B.Com Accounting Acharya Nagarjuna University 1987

Area of Specializaion

Logistics and Supply Chain Management

Awards / Prizes Conferred

S.No Name / Title of the Award Type Name of the Agency conferred the Award Year of the Award Amount for Cash Award
1 Best Teacher Award STATE Pondicherry University 2018 nil
2 Best Teacher Award STATE Pondicherry University 2014 nil
3 Best Teacher Award STATE Pondicherry University 2013 nil

Teaching Experience

S.No Designation Department/Centre Institution
1 Lecturer PG Dept.of Commerce & Management Studies VSM College
2 Lecturer Dept.of Management Sciences RVR & JC College of Engineering
3 Sr.Lecturer Dept.of Management Sciences RVR & JC College of Engineering
4 Reader Dept.of Management Sciences RVR & JC College of Engineering
5 Reader Dept.of International Business Pondicherry University
6 Associate Professor Dept.of International Business Pondicherry University
7 Professor Dept.of International Business Pondicherry University

Research Experience

S.No Designation Department/Centre Institution Area of Research
1 Part Time Research Scholar Dept. of Commerce &Management Studies Andhra University Marketing of Services

Industry Experience

S.No Designation Company/Corporate Nature of Work
1 Assistant Manager Margadarsi Chit Fund Limited Public Relations

Contribution towards Innovation

S.No Name of the Work/Contribution Specialization Remarks

Patent Details

S.No Title Status Patent Number Year of Award Type Commercialized Status

Papers Published in UGC Approved Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 A comparison between the perception of Indian and Foreign Healthcare consumers of Ayurveda P.Suhail & Dr.Y.Srinivasulu Our Heritage Volume 67, Issue 2, July-December 2019, PP 1327-1337 2019 6.8
2 Customer Satisfaction as Mediating role in Telecom Sector S.Rajeswari (Research Scholar) & Dr.Yarlagadda Srinivasulu GITAM journal of Management Vol:14 NO:2, pp181-194 2016 Not Known
3 Broadband- Marketing tool for Service Providers S.Rajeswari (Research Scholar) & Dr.Yarlagadda Srinivasulu International Journal of Business Intelligence & Innovations vol:3, No:2, pp159-164 2015 Not Known
4 Does Customer Satisfaction Leads to Customer Loyalty in Telecom Sector with special reference to DSL Service S.Rajeswari (Research Scholar) & Dr.Yarlagadda Srinivasulu Sanchayan-Prestige International Journal of Management & IT Vol:4, No:1, pp1-10 2015 Not Known
5 Influence of Price towards Customer Satisfaction of BSNL fixed Broadband Services(DSL) S.Rajeswari (Research Scholar) & Dr.Yarlagadda Srinivasulu Asian Journal of Research in Marketing Vol:4, No:6, pp208-213 2014 Not Known
6 Contemporary Sustainable Development Practices in Indian Hospitality Sector: Triple Bottom Line Approach Gomathi Sankar (Research Scholar) & Dr.Yarlagadda Srinivasulu European Academic Research Vol-2, Issue-9 2014 Not Known
7 A study of Tourism Industry impact on Macro Economic Indicators Gomathi Sankar (Research Scholar) & Dr.Yarlagadda Srinivasulu GE- International Journal of Management research Vol-2 issue-11,pp344-353 2014 Not Known
8 Growth Drivers of Tourism Industry in India Gomathi Sankar (Research Scholar) & Dr.Yarlagadda Srinivasulu The International Journal of Business & Management Vol-2, Issue-11,pp100-103 2014 Not Known
9 Sustainable Methods and Practices in Indian Leather Exports Siddhanti Viswanathan (Research Scholar) & Dr. Yarlagadda Srinivasulu Golden Research Thoughts, International Multidisciplinary Research Journal, Volume 4, Issue 1 2014 Not Known
10 Measuring Service Quality in Private Healthcare using servperf scale Byju KPM (Research Scholar)& Dr. Yarlagadda Srinivasulu Samzodhana journal of management research vol:2,No:1,pp337-349 2014 Not Known
11 Service quality measurement and its relation with overall customer satisfaction in Health Care Byju KPM (Research Scholar)& Dr. Yarlagadda Srinivasulu International Journal of Business and Administrative research review vol:01 No:03 PP176-183 2014 Not Known
12 Customers Perception on Service Quality of BSNL Fixed Broadband Service S.Rajeswari (Research Scholar) & Dr.Yarlagadda Srinivasulu International journal of Marketing & Management Research vol:4,No8,pp01-10 2013 Not Known
13 Effective Customer Satisfaction Factors of Fixed Broadband Service Providers in India S.Rajeswari (Research Scholar) & Dr.Yarlagadda Srinivasulu South Asian Journal of Marketing & Management Research, vol:3 No:6, pp01-08 2013 Not Known
14 Comparative Study on Management of Technology in promotion of Broadband Services by the Developing Countries S.Rajeswari (Research Scholar) & Dr.Yarlagadda Srinivasulu Global Journal of Finance and Management, vol:5 No:10 pp09-11. 2013 Not Known

Papers Published in Peer Reviewed Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 A Study on Potential and Advantages of Indian Health care sector, with a view to quality dimensions in Health Care P.Suhail (Research Scholar), Y.Srinivasulu Asian Journal of Management Vol.09, Issue-04, pp.1311to 1318 2018 not known
2 A Conceptual framework on patients perception of healthcare service quality and discussion on recent trends in Indian healthcare sector P.Suhail (Research Scholar) and Yarlagadda Srinivasulu Researchers World Journal of Arts Science and Commerce Vol;8, No4(3), pp71-82 2017 3.19
3 Service Quality in the Telecommunication Industry: Analysis with special reference to DSL services S.Rajeswari (Research Scholar) & Dr.Yarlagadda Srinivasulu Indian Journal of Marketing vol:46, No:2, pp7-21 2016 1.144
4 A Delphi study on Green Supply Chain Management in Indian Industries Siddhanti Viswanathan (Research Scholar) & Dr. Yarlagadda Srinivasulu The International Journals, Research Journal of Social Science & Management, Singapore Vol;4, No 3, Pp 92-97 2014 1.722

Papers Published in Conference Proceedings

S.No Title Name of the Authors as per the order in Paper Details of Conference Publication Page Nos. Year
1 Impact of Communication Dyads on Healthcare Service Experience P.Suhail (Research Scholar), Y.Srinivasulu ICEBM,2019. ISBN 978-93-86238-65-8 206 to 210 2019
2 An investigation on potential and advantages of Indian healthcare sector with a view to quality dimensions in healthcare P.Suhail (Research Scholar) and Yarlagadda Srinivasulu NIT Rourkela India 01-02, february 2018 23-38 2018

Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.

Chapters in Books

S.No Title of the Chapters Name of the Authors Title of the Book Publisher Year ISBN No.
1 Marketing of Transport Services Dr.Yarlagadda Srinivasulu Services Marketing PEARSON 2015 978- 81- 317- 3225
2 Study of Government Policies and Initiatives: An Instrument to Drive the Tourism and Hospitality Industry towards the growing horizon in India Gomathi Sankar (Research Scholar) & Dr.Yarlagadda Srinivasulu Business Paradigms in Emerging Markets SPRINGER 2014 978-93-5196-520-6
3 A Delphi study on Green Supply Chain Management in Indian Industries Siddhanti Viswanathan (Research Scholar) & Dr. Yarlagadda Srinivasulu Social Aspects in Marketing Management for 21st Century Thematic Publications (P) Ltd 2013 978-93-83192-13-7
4 Sustainable Methods and Practices in Indian Leather Exports Siddhanti Viswanathan (Research Scholar) & Dr. Yarlagadda Srinivasulu Strategies for Social and Sustainable Competitive Advantage in Globalized Era Thematic Publications (P) Ltd 2013 978-93-83192-49-6

Edited Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.

Ongoing Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Ongoing Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year
1 Reorganization of PAPCO PAPCO 2010 NIL 2010

Career Guidance Offered to students

S.No Name of the Scheme No. of Students Competitive Examinations/ Career Counseling No. of Students Passed No. of Students Placed

List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,

S.No Name of the Programme/Scheme Date of Implementation No. of Students Enrolled Agencies Involved

Research Guidance - PG

S.No Year Degree No. of Students Awarded Department/Centre

Research Guidance - Ph.D

S.No Student Name Registration Date Registration No. Thesis Title Thesis Submitted Status Thesis Submitted Date Vivavoce Completed Status Date Awarded
1 Byju K.P.M 02-09-2011 R27290 Service Quality in Healthcare: A Comparative Study of Private and Public Healthcare Services YES October 2014 YES 28-09-2015
2 K.Ilangovan 02-09-2011 R27151 A Study on the Marketing Strategies of Health Insurance Service Providers YES August, 2015 YES 13-04-2016
3 ViswanathVSiddhanti 02-09-2011 R27730 A study of Green Supply Chain Management in India’s Leather Industry YES February, 2015 YES 09-09-2016
4 J. Gomathi Sankar 02-08-2012 R31128 A Study on Internal Marketing Practices and Customer Satisfaction relationship in Hospitality Industry at Pondicherry YES August, 2015 YES 09-09-2016
5 S.Rajeswari 15 -02- 2011 R24363 Internal and Interactive Marketing Practices of BSNL for Promotion of Fixed Broadband Services (DSL) YES September 2014 YES 10-08-2015

Research Guidance - Post Doctoral

S.No Scholar Name Designation Funding Agency Fellowship Title Year of Joining Year of Completion

Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year

S.No Conference/ workshop attended for which financial support provided Professional body for which membership fee is provided Amount of Support Place From Date To Date Year

E-Lecture Details

S.No E-Lecture Title Development of e-content/e-learning/delivering Member of Editorial Bodies Reviewer/Referee of
Content/Module Title Institution/Platform Year Weblink

Details of Online Education Conducted

S.No Nature of Online Course No. of Sessions Target Group Date

Invited Talks in Conference/Seminar/Workshop/Training Programme

S.No Title of the Paper Conferences/Seminar/Workshop/Training Programme Organized by Whether International / National / State / Regional / College or University Level From To Year
1 Companies Act 2013, Rebirth of CSR Conference Dept.of I.B, Acharya Nagarjuna University National 15-07-2015 16-07-2015 2015
2 Empowering SME’s for Global Competitiveness Seminar Dept.of I.B, Pondicherry University National 05-02-2015 06-02-2015 2015
3 Trends in Transport Services Sector Conference Dept.of I.B, Acharya Nagarjuna University National 29-03-2014 30-03-2014 2014
4 Challenges of Indian Banking Sector Seminar Department of Commerce, K.V.R., K.V.R. & M.K.R. College, Khajipalem National 30-10-2014 31-10-2014 2014

Conferences/Seminars Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year

Workshop Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year

Administrative Responsibilities in the Government and Quasi Government Agencies

S.No Name of the Position Agency/Organisation Duration Nature of Duties

Affiliation in Academic Bodies/Societies

S.No Name of the Body/Society Nature of Affiliation Year
1 ISTE Life Member 2002

Participation & Extension Activities (Academic/Administraion)

S.No Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) Duration Nature of Dutites
1 Add On Course Coordinator 2013-14 Admissions, Class Work, Examinations Coordination
2 Add On Course Coordinator 2014-15 Admissions, Class Work, Examinations Coordination
3 Head 2016-17 Department Work Coordination

Participation & Extension Activities (Co-Curricular)

S.No Name of the Position (NSS, NCC, Warden etc.,) Duration Nature of Dutites
1 Management Students Club for Attending Competitions 2013-16 Students Coordination

Collaboration with Institution/Industry

S.No Collaborator Name Designation Institution/Industry Type Nature of Collaboration Period of Collaboration Visits to Collaborating
Institution / Industry
Details of Collaborative Research/Teaching
From Date To Date From Date To Date

Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)

S.No Title of the FDP Organiser Venue Duration From Date To Date Year

Details of Executive Development Prog/Management Development Prog. conducted

S.No Name of the Programme No. of Participants Venue Duration From Date To Date Year Revenue Generated

Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme

S.No IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others Place From Date To Date Year

Enrolment under ARPIT Programme

S.No Name of the Programme Period of the Programme
From Date To Date