S.ARULSELVANN Associate Professor

Profile Picture

  • Department of Electronic Media & Mass Communication
  • School of Media & Mass Communication
  • arulselvan.senthivel@gmail.com

Academic Activity

Academic Activity Picture1

Academic Activity Picture2

Educational Qualification (UG,PG & Higher Order)

S.No Degree Subject/Title of thesis University/Board Year of Passing
1 PhD Communication Madurai Kamaraj University 2003
2 MA Communication Bharathiyar University, Coimbatore 1985

Area of Specializaion

Political Communication, Election Studies, Technology Enabled Learning, Radio Studies, Tamil Journalism, Media and Dalit Assertion, Media Law and Ethics, Science Communication,

Awards / Prizes Conferred

S.No Name / Title of the Award Type Name of the Agency conferred the Award Year of the Award Amount for Cash Award
1 Won First Prize For a Television Documentary (State level contest conducted by a Private Television Channel). STATE Makkal TV 2006 Rs. 15,000

Teaching Experience

S.No Designation Department/Centre Institution
1 Lecturer Journalism and Science Communication Madurai Kamaraj University
2 Lecturer Communication Manonmaniam Sundaranar University
3 Deputy Director/ Reader Educational Multimedia Production and Research Centre Tamil Nadu Open University
4 Reader Electronic Media and Mass Communication Pondicherry University
5 Associate Professor Electronic Media and Mass Communication Pondicherry University
6 UNESCO Consultant Communication and Information UNESCO

Research Experience

S.No Designation Department/Centre Institution Area of Research
1 UGC JRF and SRF Journalism and Science Communication Madurai Kamaraj University Radio Studies

Industry Experience

S.No Designation Company/Corporate Nature of Work
1 Consultant UNESCO Training Coordinator and Consultant. Coordinated the training programmes for working journalists at the Media Resources and Training Centre, University of Jaffna, Sri Lanka
2 Reporter Dinamalar News reporting

Contribution towards Innovation

S.No Name of the Work/Contribution Specialization Remarks

Patent Details

S.No Title Status Patent Number Year of Award Type Commercialized Status

Papers Published in UGC Approved Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 Resisting Ritual Repression and Reclaiming Social Positions by Dalits in Tamilnadu: A Critical Discourse Analysis of Media Text. Arulselvan. S. Media Asia Volume 43, 2016 - Issue 2. pp 91-101 2016 Not Known
2 Role of Media in Making Public Policy on India’s CriminalJustice System: A Study of News Reporting on Actor Salman Khan’s Acquittal in A Murder Arulselvan. S. Global Media Journal Vol 14 No. 26:25 (ISSN 1550-7521). Pp.1-7. 2016 Research Gate Impact Factor: 0.27
3 Imaging Muslim Women and Identity Formation Through Tamil Cinema in South India Nazini. N., S. Arulselvan International Journal of Science Research Volume 5. Issue 9, pp.1-5 ISSN No 2277 – 8179 2016 IF: 3.508. IC Value: 69.48.
4 Framing human rights issues in Tamilnadu newspapers: A study on the reportage of death penalty news stories. Arulselvan.S. Journal of Media and Communication Vol.5. No.1 and 2 2014 Not known
5 Role of Media in Making Public Policy on Indias Criminal Justice System: A Study of News Reporting on Actor Salman Khans Acquittal in A Murder Case Arulselvan. S. Global Media Journal 14:26 2014 Not known

Papers Published in Peer Reviewed Journals

S.No Title Name of the Authors as per the order in Paper Journal Name Volume, Issue & Page Nos. Year Impact Factor
1 “Challenges in upholding accuracy in Tamil news reporting over the period of five decades, ”ஐம்பதாண்டுகாலத் தம஠Arulselvan. S. Achchukkudam, an International Journal of Communication, Vol 1 No1, May-June 2013 ISSN (Online) : 2321-5240 ISSN (Print) : 2321-5720

Papers Published in Conference Proceedings

S.No Title Name of the Authors as per the order in Paper Details of Conference Publication Page Nos. Year
1 Young Women, Domestic Violence and Television Serials Ramalakshmi Lakshmanan, Arulselvan S Conference Proceedings of international conference on Media and Visual Literacy (Exploring Skills and Development among youth), held on April 01, 02 2016 at SRM University, Chennai. ( 978-83-81992-74-6.) 55-60 2016
2 “மக்கள்சினிமாவைஉருவாக்குமா சினிமா கல்விச்சாலைகள் “, Arulselvan. S. இந்தியசினிமாநூற் றாண்டுசிறப்புமலர், புதுச்சேரி:முற்போக்குஎழுத்தாளர்கலைஞர்கள்சங்கம், ப 59- 63 2013
3 WCAG Compliance of Tamilnadu Government Websites: Are We in the Right Track? Arulselvan. S. 11 th International Tamil Internet Conference, Dec 28-30, 2012, [available online at : http://www.infitt.org/conference_papers/ti2012_conf_papers.pdf] 9-12 2012
4 Effective usage of ICT in promoting livelihood programmes: the Tamil Nadu Open University experience Palanichamy M S and S Arulselvan the PCF5 Conference held in London, between July 13 and 17, 2008 (available online at: http://wikieducator.org/images/8/85/PID_747.pdf) 1-7 2008

Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.
1 தேர்தல் செய்தி எழுதுதல் கையேடு: ஜனநாயகத்திற்கான ஊடகக் ஠Arulselvan S MRTC, Jaffna, Sri Lanka 2004 (The English source book of IFJ is available online at http://aceproject.org/ero-en/topics/media-and
2 மனித உரிமைகள்: கேள்விகளும் பதில்களும் “Human Rights : 80 questions and answers” Arulselvan. S. [Source Book author: Leah Levin] UNESCO 2003 Source Book: ISBN 978-92-3-104130-3

Chapters in Books

S.No Title of the Chapters Name of the Authors Title of the Book Publisher Year ISBN No.
1 Bodies as Sites of Protests: The Case of Two Desiring Machines That Liberated Controls Senthivel. Arulselvan Deleuzian and Guattarian Approaches to Contemporary Communication Cultures in India. Springer 2020 978-981-15-2139-3
2 Adoption of Personal Security Apps Among Women Students in Chenna Ramalakshmi Lakshmanan, Arulselvan S Gender and ICT- Opportunities and Challenges Sonali Publishers. pp.138-157 2016 978-81-8411-568-0
3 VICTERS: Virtual Classrooms and Real Concerns rulselvan.S. Juby John Eipe, Titto Varghese ICT in Education Vol.2 (Edited by Brinda Bazeley Kharbirymbai) EBH Publishers India, Guwahati 2012 9789380 261911
4 “Mass Media and Political Transition in Tamilnadu Arulselvan. S. (Book Edited by Kiran Prasad) “Political Com munication – the Indian Experience” volume Vol.1 The Domain, Political Process and news Presentation, BR Publishing Corporation, New Delhi, 2003 2003 81- 7646-390- 6
5 "Radio and Socialisation of Rural Children", Arulselvan. S (Edited by MR Dua and T Manonmani) "Culture and Communication : New perspectives and applications". Galgotia Publishing Company, New Delhi, 1997 8185989079

Edited Books

S.No Title of the Book Name of the Authors as per the order in Book Publisher Year ISBN No.

Ongoing Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year
1 “Online learning behavior of Post Graduate Students of Pondicherry University to usage of SWAYAM as a Platform for Higher Learning.” “Online learning behavior of Post Graduate Students of Pondicherry University to usage of SWAYAM a 01 10 2019 onwards “Online learning b 2020
2 Developing an online course on Media Law and Ethics UGC - CEC, New Delhi 2018-2019 Rs. 9,00,000 2018
3 Political Mediated Communication and General Elections: Watching the Media during Parliament Elections 2014 UGC OCT 2015- OCT 2018 Rs.13,93,600 2015

Ongoing Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year

Completed Projects

S.No Title of the Project Sponsored By Period Sanctioned Amount(Rs. Lakh) Year
1 Communication Designs of NGOs Government of Tamilnadu 2010-2011 Rs 91,000 2011
2 "To Develop four e- content for the four courses offered by the Tamil Nadu" NMEICT 2009-2010 Rs 28,00,000 2010
3 Internet Radio: An effective medium for Distributive Communication among the Open and Distance Learners DEC 2007-2008 2,70,000 2008
4 Translating a Book on Human Rights (from English to Tamil) UNESCO 2003-2004 USD 800 2004
5 “To revive the publication of the Ruralnewspaper “Ooraga Uravu”. Sanya Foundation 2002-2003 Rs. 30,000 2003

Completed Consultancy Works

S.No Title of the Consultancy Work Sponsored By Period Sanctioned Amount(Rs. Lakh) Year
1 Press Freedom in Sri Lanka (Report available online at : http://www.tisrilanka.org/pub/reports/Mission%20Report%202010%20English%20Final.pdf ) Tamil report : http://www.tisrilanka.org/pub/reports/Miss International Media Support, IFJ and IPI 2010 1,10,000 2010

Career Guidance Offered to students

S.No Name of the Scheme No. of Students Competitive Examinations/ Career Counseling No. of Students Passed No. of Students Placed

List of capability enhancement such as Soft skill development, Remedial coaching, Language lab,
Bridge courses, Yoga, Meditation, Personal Counselling and Mentoring etc.,

S.No Name of the Programme/Scheme Date of Implementation No. of Students Enrolled Agencies Involved

Research Guidance - PG

S.No Year Degree No. of Students Awarded Department/Centre
1 2018 M.SC 9 Department of Electronic Media and Mass Communicat
2 2018 M.A. 9 Department of Electronic Media and Mass Communicat
3 2017 M.SC 7 Department of Electronic Media and Mass Communicat
4 2017 M.A. 7 Department of Electronic Media and Mass Communicat
5 2016 M.SC 7 Department of Electronic Media and Mass Communicat
6 2016 M.A. 7 Department of Electronic Media and Mass Communicat
7 2015 M.SC 4 Department of Electronic Media and Mass Communicat
8 2015 M.A. 10 Department of Electronic Media and Mass Communicat
9 2014 M.A. 7 Department of Electronic Media and Mass Communicat
10 2014 M.SC 4 Department of Electronic Media and Mass Communicat
11 2013 M.A. 2 Department of Electronic Media and Mass Communicat
12 2013 M.SC 7 Department of Electronic Media and Mass Communicat
13 2012 M.SC 7 Centre for Electronic Media
14 2011 M.SC 7 Centre for Electronic Media
15 2010 M.SC 7 Centre for Electronic Media

Research Guidance - Ph.D

S.No Student Name Registration Date Registration No. Thesis Title Thesis Submitted Status Thesis Submitted Date Vivavoce Completed Status Date Awarded
1 B. Raja 25-10-2010 R24229 A Study in representation of women in Adoor Gopalakrishnans film, as an auteur. YES 2016 YES 30-10-2019
2 Prabakaran 2017 Political Communication NO NO
3 Subra Roy Chowdhury 2016 Political Communication NO NO
4 Ramalakshmi Lakshmanan 2013 R33293 Contextualising Communication through spatial practices YES 02-04-2019 NO
5 N. Rohinkanta Singh 2010 R24236 Usage Patterns of Internet Among Researchers in Doing Academic Research YES June 2014 YES 31-01-2017
6 John Juby Eipe 2010 Protests as a Form of Communication A Study of the Ecological Conflicts in Wayanad NO NO
7 Nazini. N. 2010 Tamil Cinema and Representation of Muslims Identity A study on the select films of Maniratnam NO NO
8 Srutheesh. S. 05-04-2017 20161154009 Print Culture NO NO
9 Samarjit Kachari 02-12-2010 1085 Community Narratives of the Accredited Social Health Activists (ASHAs): A Study in Udalguri District of Assam YES 2016 YES 05-02-2018

Research Guidance - Post Doctoral

S.No Scholar Name Designation Funding Agency Fellowship Title Year of Joining Year of Completion

Financial assistance availed to attend conferences / workshops and to pay membership fee
of professional bodies during the year

S.No Conference/ workshop attended for which financial support provided Professional body for which membership fee is provided Amount of Support Place From Date To Date Year

E-Lecture Details

S.No E-Lecture Title Development of e-content/e-learning/delivering Member of Editorial Bodies Reviewer/Referee of
Content/Module Title Institution/Platform Year Weblink
1 Media Law and Ethics Media Laws CEC-Under Graduate 2018 https://drive.google.com/file/d/0B2y5w2EVslvyQjZuU0hMMkhocG8/view CEC CEC National Coordinator

Details of Online Education Conducted

S.No Nature of Online Course No. of Sessions Target Group Date

Invited Talks in Conference/Seminar/Workshop/Training Programme

S.No Title of the Paper Conferences/Seminar/Workshop/Training Programme Organized by Whether International / National / State / Regional / College or University Level From To Year
1 Bodies as a site of protest – the case of two desiring machines that liberated the controls the International Conference on Contemporary Communication Cultures, Controls and Becomings University of Madras, Delueze India Collective International 14-02-2018 17-02-2018 2018
2 Sangam Literature and Communication Theories Made a presentation on Communication principles/ models in Sangam Literature at Periyar University, Salem. Dept of Communication, Periyar University, Salem National 14-03-2017 14-03-2017 2017
3 Democracy, ICT and Elections National Seminar ManonmaniamSundaranar University, Thirunelveli 627012 National 05-11-2017 05-11-2017 2017
4 Translating Movie Texts (organised at least 25 workshops during the last 4 years) National Workshop on Translation National Translation Mission, Central Institute of Indian Languages, Mysore National 27-08-2014 till date 2014
5 India s ’ Response to OER Movement: A Critique on its Rationale, Politics and Reality National Seminar on Digital Cultures: Intersections of Tradition and Modernity. Technical Session V: Negotiation of the Knowledge Gap, Media Audiences Association of Communication Teachers – Tamil Nadu and Pondicherry (ACT-TNP) in association with t National 07-02-2014 08-02-2014 2014
6 Delivered a lecture, on Farm Journalism, through videoconferencing to the participating Scientists National Workshop MANAGE, Hyderabad National 04-02-2014 04-02-2014 2014
7 Quality of Political Discourse in Tamil Internet News Magazines on Koodankulam Anti-Nuclear Movement Changing Landscape in Communication with New Media Technologies International Conference ((Session number: 1104 - Time: 2:45 p.m. – 4:15 p.m. Disc Ohio university and Sri Padmavathi Mahila University, Thriuppathi International 20-11-2013 22-11-2013 2013
8 Right to Privacy of Crime Victims, State Responsibility and Indian Media National Seminar on Media, Information Technology and International Law Friedrich Ebert Stiftung, New Delhi and the Dept of Journalism and Communication, University of Madr National 20-09-2013 20-09-2013 2013
9 . Open access resources in teacher education 2. Use of Web2.0 technologies in Teacher Education UGC-SAP National Symposium on ICT in Teacher Education: Tools, Techniques and Opportunities School of Education, PONDICHERRY UNIVERSITY National 26-03-2013 26-03-2013 2013
10 Web 2.0 in Teaching and Learning Workshop Loyola College, Chennai National 21 10 2013 23-10-2013 2013
11 E Content Creation and management UGC Sponsored National Conference on “Social Media in Education: New Horizons” Sri Saradha College of Education, Salem Conference 02-02-2013 02-02-2013 2013
12 Virtual Learning Environment (UGC Autonomous funded One Day Orientation and training programme for College Teachers) IQAC , Islamiah College, Vaniyambadi College 23-08-2013 23-08-2013 2013
13 E-Learning for Engineering Graduates Delivered a lecture to the faculty members of Engineering Colleges, on TEQUIP programme PSG College of Technology, Coimbatore State 19-11-2013 19-11-2013 2013
14 Challenges in Agricultural Reporting, Farm Journalism in the Web 2.0 era Farm Journalism Workshop Dept of Agricultural Extension, Government of Pondicherry National 25-10-2013 25-10-2013 2013
15 Career Opportunities in Media Workshop Gandhigram Rural University, Gandhigram, Dindigul Dt. University 06-11-2012 06-11-2012 2012
16 Experiments In E-Content Development National Seminar on Technology Integrated Teacher Education The School Of Education, Pondicherry University National 29-03-2012 30-03-3=2012 2012
17 Editorail Homogenization and Institutional discrimination of dalits : a study on the coverage National Conference on Globalization, Local media and Social Issues Dept of Communication, MSU and ACT TNP National 14-12-2012 15-12-2102 2012
18 WCAG Compliance of Tamilnadu Government Websites: Are We in the Right Track? 11th International Forum for Information Technology (INFITT) and Annamalai University, Chidambaram International Forum for Information Technology (INFITT) International 28-12-2012 30-12-2012 2012
19 1. E-learning in Higher Education 2. Hands-on: e-learning through Moodle NATIONAL WORKSHOP ON NETWORK TOOLS & OPEN SOURCE (WONTOS 2012) 17 Dec 2012 to 22 Dec 2012 ondicherry University Computer Centre National 21-12-2012 21-12-2012 2012
20 one day workshop on E Content Development to the select faculty of Kerala universities and College Workshop Nodal office of the Christ University at Thiruvananthapuram State 19-09-2012 19-09-2012 2012
21 Community Radio of Pondicherry University : An indispensable white elephant ? National Conference on Grassroots Communication for Development Dept of Communication, MS University National 25-02-2011 26-02-2011 2011
22 Cyber Ethics Seminar The Visual Communication Dept, Sathyabama University, Chennai University 01-08-2011 01-08-2011 2011
23 Media Law And Ethics – Contemporary Issues Seminar The Noorul Islam College, Thakkalai National 05-08-2011 05-08-2011 2011
24 “Media And Good Governance” on 29 Dec 2011 The National Press Day The Government Of Pondicherry National 29-12-2011 29-12-2011 2011
25 Media Education in Tamil Nadu and Pondicherry: A media ecological perspective [co authored with Han National Seminar On Media Education : Coping With Technology, Culture And Society The Centre for Electronic Media, Pondicherry University National 19-12-2011 20-12-2011 2011

Conferences/Seminars Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year
1 National Conference on Media, Culture And Community: Contemporary Perspectives And Practices UGC Department of Electronic Media and Mass Communication, Pondicherry University Natinoal 29-03-2016 30-03-2016 2016
2 National Seminar on Media Education: Coping with Technology, Culture and Society UGC Centre for Electronic Media School of Media and Communication Pondicherry University Puducherry 605 National 16-12-2011 17-11-2011 2011
3 Emerging Trends in Media : The Rise of Digital Culture and its impact on Information Society UGC Centre for Electronic Media, Pondicherry University National 21-01-2010 22-01-2010 2010

Workshop Organized

S.No Title of the Programme Sponsors Venue & Duration Whether International / National / State / Regional / College or University Level From To Year
1 Three days workshop on E-Learning UGC DEMMC, PU University 21 10 2013 23-10-2013 2013

Administrative Responsibilities in the Government and Quasi Government Agencies

S.No Name of the Position Agency/Organisation Duration Nature of Duties

Affiliation in Academic Bodies/Societies

S.No Name of the Body/Society Nature of Affiliation Year
1 ACT-TNP - Association of Communication Teachers - TN and Pondicherry Office Bearer since its inception 2012

Participation & Extension Activities (Academic/Administraion)

S.No Name of the Position (Head, Dean, Co-ordinator, Director, etc.,) Duration Nature of Dutites
1 Head i/c, Centre for Electronic Media 2010-2012 To discharge the duties of the Head of the Department
2 Head of the Department, Department of Electronic Media and Mass Communication, Pondicherry Universit 01-07-2013 to 30-06-2016 Heading the department
3 Head i/c, EMRC Since 2017 June to lead the EMRC team
4 Centre Head, PU Mahe Centre Since June 2018 to serve the PU Mahe Centre as its head
5 Head, School of JNMS, TNOU 2007-2009 to head the School and the Production centre
6 Head, MRTC, University of Jaffna 2003-2005 to work with UNESCO, Newspaper Editors and the University of Jaffna
7 Member, Board of Studies in Journalism and Mass Comm, MK University 2014 - 2017 to help the BOS to evolve curriculum and syllabus

Participation & Extension Activities (Co-Curricular)

S.No Name of the Position (NSS, NCC, Warden etc.,) Duration Nature of Dutites
1 Coordinator, RED Ribbon Club, DEMMC 2015 onwards To sensitise students on Blood Donation, HIV, etc

Collaboration with Institution/Industry

S.No Collaborator Name Designation Institution/Industry Type Nature of Collaboration Period of Collaboration Visits to Collaborating
Institution / Industry
Details of Collaborative Research/Teaching
From Date To Date From Date To Date
1 UFR Ingémédia, Université de Toulon, Laboratoire I3M (Nice/Toulon) Visiting Professor Laboratoire I3M INTERNATIONAL Teaching, and Research 01-06-2016 01-05-2021 Nov 2016 Dec 2016 Two of the faculty members visited Laboratoire I3M, Université de Toulon during November 2016 and an MoU between PU and UoT, France is in the pipeline.
2 Films Division, Government of India Director General Film Makers NATIONAL Film Festivals jointly organised in association with Films Division and the Tamil Nadu Progressive Writers and Artists Association 01-12-2011 till date NA NA Organising International Documentary and Short Film Festival at Pondicherry University since 2011 till date

Faculty Development Programme Attended (Orientation, Refresher, other Short Term Course during the year)

S.No Title of the FDP Organiser Venue Duration From Date To Date Year

Details of Executive Development Prog/Management Development Prog. conducted

S.No Name of the Programme No. of Participants Venue Duration From Date To Date Year Revenue Generated

Participation in IMPESS, IMPRINT, SPARC, STARS, LEAP Programme etc and DSF Funding Programme

S.No IMPRESS/IMPRINT/SPARC/STARS/LEAP/Others Place From Date To Date Year

Enrolment under ARPIT Programme

S.No Name of the Programme Period of the Programme
From Date To Date