Dr. R. Chitra Sivasubramanian

Designation: 
Professor & H.O.D
Gender: 
Female
Academic
Academics: 
DegreeSpecializationUniversity / InstitutionYear of Completion
1Ph.D.Human Resource ManagementMadurai Kamaraj University1996
2M.B.A.Human Resource Management & MarketingMadurai Kamaraj University1986
3M.A.EnglishMadurai Kamaraj University1984
4B.Sc.ChemistryMadurai Kamaraj University1982
Total Experience: 
23 Years
Area of Specialization/Interest: 

Organisational Behaviour, Human Resources Management, Retail Management, Strategic Management.

Publications (in last 3 years): 
  • Dr. Chitra Sivasubramanian and A. Pankajam (2011),” Influence of Investors Personality on Risk Tolerance”, International Journal of applied Management, Vol.3, No.2, pp399.
  • Dr. Chitra Sivasubramanian and S. D Uma Mageswari (2012), “Role of Government of India in Enhancing Knowledge Management Practices in MSME’s” Vol.2, No.5, pp89-95.
  • R. Anpumathi and R. Chitra Sivasubramanina (2012),” Analyzing Knowledge Management and Their Dimensions in NCR and WIPRO Infotech Ltd,  International Journal of Organizational Behaviour and Management Perspective, Vol1, No.2, pp1-4.
  • S.D Uma Magesawari and Dr. Chitra Sivasubramanian (2013), Knowledge Management as Enabler of Innovation in Manufacturing Companies”, Vol.1, No.4, pp.126-135.
  • Ms.S.D.Uma Mageswari, Dr.R.Chitra Sivasubramanian,T.N Srikantha Dath (2015)  ,’ Impact of size of the Manufacturing firms on knowledge Management Practices: An Empirical Analysis”,  International Journal Pengurusan, Vol.45,pp13-36
  • Dr. Chitra Sivasubramanian and A. Pankajam (2016), ‘Innovative Financial Products through Behavioural Finance “, International Journal of Microfinance, Vol.2, No.1, pp50-57.
  • Haridas P.K. and Dr. Chitra Sivasubramanian (2016), “Impact of Green HRM Practices on Firm’s Performance; with Special reference to Manufacturing Industry”, International Journal of Engineering Technology Science and Research, Vol3, No.12, pp.49-54.
  • Haridas P.K and Dr. Chitra Sivasubramanian (2016),” A Study on Green Management and Susutainable development: With special reference to IT industry”, Bonfring International Journal of Industrial Engineering and Management Science., Vol.6, pp.130-133.
  • Dr. Chira Sivasubramanian and A. Pankajam (2011), “Green Entrepreneurship ‘ ,  Padmasree zJournal of Management ,Vol.2, No.2, Pp 1-8.
  • Dr. Chitra Sivasubramanina and A. Pankajam (2011), “Risk Management in Garment Export”, Nehru Journal of Management and Research”, Vol.1, No.3, pp99-100.
  • R. Anpumathi and Dr. Chitra Sivasubramanina (2013), A Case Study on Hybridizing Talent and Knowledge and Management by Social Capital”, Research Explorer, No.3, Vol.3, pp160-162.
  • Ms.S.D.Uma Mageswari, Dr.R.Chitra Sivasubramanian,T.N Srikantha Dath (2016),” An Emperical Analysis of ICT Tools Development by the Indian Manufacturing Firm’s”, IIM Journal of Management Science”, Vol.7, No.1, pp.87-100.
  • Ms.S.D.Uma Mageswari, Dr.R.Chitra Sivasubramanian,T.N Srikantha Dath (2016)  ,” The Impact of Government Initiatives on Knowledge Management Process: An Empirical Analysis”, The IUP Journal of Knowledge Management, Vol.14, No.1.pp7-33.

 

Seminars/Conferences/Workshops Conducted(Last 3 Years): 

FULL PAPER PUBLISHED IN THE PROCEEDINGS OF CONFERENCE / SEMINARS / SYMPOSIA, ETC

  • Dr. Chitra Sivasubramanaian & A. Pankajam (2014), Foregin Direct investment and regional trade agreements, FDI and Retail sector.
  • Dr. Chitra Sivasubramanaian & Rupha Rani (2014), Social entrepreneurship opportunities and challenges, Corporate Sustenance Through people, profit and planet Management
  • R. Anbumathi and Dr. Chitra Sivasubramanaian (2013), “ A Case Study on Human and Structural capital Dimensions in Universites”, 2nd National Conference on Innovation and Technology Management.
  • Dr. Chitra Sivasubramanaian & A. Pankajam(2013), “Innovative Financial Instruments”, Impact of globalization on Indian financial System.
  • Dr. Chitra Sivasubramanian and Anbumathi (2012), Knowledge manager a divergent perception on HR manager, National conference on innovation and technology management
  • R. Anbumathi and Dr. Chitra Sivasubramanaian (2012) Social Capital – bridge Between Talent and Knowledge Management A Case study on University Department, National Conference on Emerging Trends in Management Towards sustainable Development
  • R. Anbumathi and Dr. Chitra Sivasubramanaian (2012), Knowledge Transfer and diffusion using talent staffing system a case study on Academic University, Synchornizing Management Theories and Business Practices
  • Dr. Chitra Sivasubramanaian & A. Pankajam (2012), A Study on Talent Acquisition and development practices with reference to manufacturing industry, Innovative Management Strategies for emerging Business Paradigam.
  • Dr. Chitra Sivasubramanaian & A. Pankajam (2011), “Retail Investors satisfaction and behavioral intentions towards stock brokers and designing schemes for better satisfaction”, International Conference on Services management
  • Dr. Chitra Sivasubramanian and Anbumathi (2011), “Analysis of Perceived Values of Knowledge Dimensions”, Competency Building Strategies in Business and technology. Vol.3
  • Dr. Chitra Sivasubramanaian & A. Pankajam (2010), A Comparison of Investors Personality and their Pattern of Investment and Risk Tolerance Level, National Seminar on “Financial Conclave”.
  • D.Jayavijayan and Dr Dr. Chitra Sivasubramanaian (2008), Factors Influencing Store Choice, Emerging Trends in Retail Management.

SUBJECT BOOK PUBLISHED
Employee Legislation, Paper code: MBHR 3005, Pondicherry University Directorate of Distance Education, ISBN 978-93-81932-03-2

RTICLES / CHAPTERS PUBLISHED IN EDITED BOOKS

  • A Study on Skilled Employee Motivation by Profit Sharing Strategy in Servicing Industry with Special Reference to Master Associates, Intelligence, Innovation and Inclusion- Best Practices for Global Excellence, Published by Vijay Nicole Imprints Pvt Ltd
  • Factors Associated with Participation in Employee Wellness Programmes, Intelligence, Innovation and Inclusion- Best Practices for Global Excellence, Published by Vijay Nicole Imprints Pvt Ltd (2016),
Seminars/Conferences/Workshops Participated(Last 3 Years): 

PAPERS PRESENTED IN CONFERENCE / SEMINARS / SYMPOSIA, ETC

  • Dr. Chitra Sivasubramanian (2016), Factors Associated with Participation in Employee Wellness Programme , International Conference on 3i- “Intelligence, Innovation and Inclusion- Best Practices for Global Excellence.
  • Dr. Chitra Sivasubramanian (2016) Innovative Financial Products through Behavioral Finance, International Conference on 3i- “Intelligence, Innovation and Inclusion- Best Practices for Global Excellence.
  • Dr. Chitra Sivasubramanian (2016) Challenges in Online Marketing, National Seminar on Online Marketing: Opportunities and Challenges.
  • Dr. Chitra Sivasubramanian (2016) Women Entrepreneurs-The Need of the hour, One-day national seminar on Economic Environment of Women Through Entrepreneurship-Problems and Prospects.
  • Dr. Chitra Sivasubramanian (2015), Innovations in financial Services: A Bird Eye View, National Conference on Innovation Management Business-Science-Technology
  • Dr. Chitra Sivasubramanian (2015), Trends in FDI-A Bird’s Eye View, National Conference on Future Challenges and innovative Trends in “Make in India”
  • Dr. Chitra Sivasubramanian (2015), Trends in Green Marketing- A Birds Eye View, National Seminar on Green Marketing: Prospects and Challenges.
  • Dr. Chitra Sivasubramanian (2015), Critical success factors and their impact on Knowledge Management in medium sized manufacturing companies, International Conference on Recent Trends in Engineering Science and Management.
  • Dr. Chitra Sivasubramanian (2015), Impact of ICT on Knowledge Management in manufacturing Companies in India, Second international conference on “Computing for sustainable Global development.
  • Dr. Chitra Sivasubramanian (2014), FDI and Economic Development, Two-day International Conference on “Foreign Direct Investment and Retail Sector
  • Dr. Chitra Sivasubramanian (2014), Emerging Trends in Banking, National Conference on “Future Challenges and Innovative Trends in Global Business Environment
  • Dr. Chitra Sivasubramanian (2014), Emerging Trend of E-Commerce in India, National conference on Innovations and Challenges-Emerging Technologies for Economic Growth.
  • Dr. Chitra Sivasubramanian (2014), An Analysis of Human Resource Accounting Models in Indian Industries: Prospects and Problems, UGC Sponsored Two –day National Conference on National Paradigm for Corporate Sustenance-Planet People and Profit Management.
  • Dr. Chitra Sivasubramanian (2014), Emerging Trends in Insurance, National Conference on “Emerging Trends in the Role of Banking and Management.
  • Dr. Chitra Sivasubramanian (2014), Measures to Improve Productivity in Service Sector, National Seminar on Productivity Enhancement Strategies.
  • Dr. Chitra Sivasubramanian (2014), Innovations and Challenges in Financial Services Industry, International Conference on “Emerging Trends and Issues in Management Practices-A Business Scenario”.
  • Dr. Chitra Sivasubramanian (2014), Green Finance in India, National Conference on Change Management: A 360 Degree Perspective.
  • Dr. Chitra Sivasubramanian (2014), Innovative Financial Instruments, One-day International Conference on “Impact of Globalization on Indian Financial System.
  • Dr. Chitra Sivasubramanian (2013), A Case study on Hybridizing Talent and Knowledge Management by Social Capital, UGC Sponsored National Conference on “Recent Trends in Management Practices.
  • Dr. Chitra Sivasubramanian (2013), Knowledge Hoarding-Threat for Talent Management In Universities, Second International Conference on Emerging Markets and Issues in Management.
  • Dr. Chitra Sivasubramanian (2013), ICT Adoption in Manufacturing SMEs, International Conference on Innovative & Competent Business Strategies: Opportunities& Challenges.
  • Dr. Chitra Sivasubramanian (2013), Knowledge Management as an Enabler of Innovation in Manufacturing Companies, First International Conference on Business Innovation
  • Dr. Chitra Sivasubramanian (2012), Knowledge Capture and Storage Among the Students at Post Graduate Level of a University, National Conference, ENTIME-12 Emerging New Trends in Managerial Excellence.
  • Dr. Chitra Sivasubramanian (2012), Adoption of Knowledge Management processes in Small & Medium Enterprises with Specific Reference to Manufacturing Companies., International Conference on “Competitive Business Strategies for Sustainable Development”
  • Dr. Chitra Sivasubramanian (2012), Data Envelopment Analysis(Malmquist) of Microfinance Institutions in India, International Conference on “Corporate Excellence in the Challenging Global Scenario”
  • Dr. Chitra Sivasubramanian (2012), Analyzing Knowledge Management and Their Dimensions in NCR and Wipro InfoTech Ltd, International Conference on “Advancement of Technology and Sustainable Growth in the Global Economy.
  • Dr. Chitra Sivasubramanian (2011), Risk Tolerance Level of Different Financial Personalities, National Conference on Management of Resources-Issues and Challenges.
  • Dr. Chitra Sivasubramanian (2011), Traditional Practices of Business Social Responsibility of South Indian Traders-From Stone Inscriptions”, UGC Sponsored National Seminar on “Innovative Management Practices.
  • Dr. Chitra Sivasubramanian (2011), Knowledge Management in SMEs-A Case Study, National Conference on Sustaining Growth in the Era of Global Recovery [ SGEGR 2011].
  • Dr. Chitra Sivasubramanian (2011), Risk Tolerance Level Among Investors-A View, V International Conference on Management Research [ATHENAEUM 2011].
  • Dr. Chitra Sivasubramanian (2011) Green Entrepreneurship a Boon for the Environment, National Conference on Entrepreneurship in Developing Economies[BISVEDA-2011].
  • Dr. Chitra Sivasubramanian (2011), Ethical Business and Corporate Social Responsibility, National seminar on Corporate Ethics.
  • Dr. Chitra Sivasubramanian (2011), Knowledge Management in SMEs, International Conference on Competency Building Strategies in Business and Technology for Sustainable Development.
  • Dr. Chitra Sivasubramanian (2011), Risk Tolerance Level of Individual Investors, International Conference on Challenges of Globalization & Strategy for Competitiveness.
  • Dr. Chitra Sivasubramanian (2011), Investment Strategies Based on Personalities, Fourth National Conference on “Innovative Management Strategies.
  • Dr. Chitra Sivasubramanian (2011), Investors Opinion Towards HDFC Standard Life Insurance, International Conference on Contemporary Practices in Finance and Marketing.
  • Dr. Chitra Sivasubramanian (2011), Indispensable Skills and Competencies for Future Managers, National Conference on Human Resource Practices.
  • Dr. Chitra Sivasubramanian (2011), Achievement of Economic Empowerment by SHG through Establishing Small Enterprises with Special Reference to Samam, Women Federation of SHGs in Puducherry, Fourth International Conference on Micro Finance [ICOMFI-2011].
  • Dr. Chitra Sivasubramanian (2011), Knowledge Management in SMEs:  With Special Reference to Manufacturing Sector, National Conference on “Strategic Management Approach: Opportunities and Challenges for Indian Corporates
  • Dr. Chitra Sivasubramanian (2011), CSR-Need of the Hour, National Seminar on “Corporate Social Responsibility and Sustainable Development.
  • Dr. Chitra Sivasubramanian (2011), Investors Behaviour, National Conference on “Managing Global Competitiveness Through Managerial Excellence.
  • Dr. Chitra Sivasubramanian (2011), Green Marketing Strategies and Issues –An Analysis, International conference on “Global Marketing Strategies & Practices.
  • Dr. Chitra Sivasubramanian (2010), Investors Personality and Risk Taking Attitude In Decision Making, National Conference on Business Strategies for Sustainable Growth [YUKTHI’10]
  • Dr. Chitra Sivasubramanian (2010) A Comparison of Investors Personality and their Pattern of Investment and Risk Tolerance level, National Seminar on “Financial Conclave” [2010].

SEMINARS/ CONFERENCES/WORKSHOPS CONDUCTED.

Organized and acted as coordinator for a Two Days International Conference on “3i- Intelligence, Innovation & Inclusion- Best practices for Global excellencein Pondicherry University.

Projects Undertaken: 

PROJECT COMPLETED

UGC Major Research Project with titleDesigning Portfolio Strategies Based On Personality, Emotional Intelligence and Risk Tolerance for Individual Investors”, 2012-2014.

INVITED LECTURES:

  • Delivered lecture on Innovative Practices in Human Resource management, Sri Sarada College for Women ,2015.
  • Delivered lecture on Labor Legislation, School of Commerce & Management, Dravidian University, on 19th April 2014.
  • Delivered lecture on Human Resource Management, School of Commerce & Management, Dravidian University,26th April 2014
  • Delivered lecture on Human Resource Management, School of Commerce & Management, Dravidian University,6th September 2014
  • Delivered lecture on Human Resource Management, School of Commerce & Management, Dravidian University,23rd March 2013
  • Delivered lecture on Human Resource Management, School of Commerce & Management, Dravidian University,13 th October   2013.
  • Delivered lecture on Human Resource Management, School of Commerce & Management, Dravidian University,16 th March   2013
  • Delivered lecture on Human Resource Management, School of Commerce & Management, Dravidian University,9 th June   2011
  • Delivered lecture on Human Resource Management, School of Commerce & Management, Dravidian University,19 th April   2011
  • Delivered lecture on Human Resource Management, School of Commerce & Management, Dravidian University,26 th April   2011

RESEARCH GUIDANCE

PDF (Management):
Awarded-0
Pursuing-1
Ph.D (Management):
Awarded-5
Pursuing-4

Contact Details
Present Address: 
Department of Management Studies School of Management Pondicherry University R. Venkataraman Nagar Kalapet Puducherry-605 014
Telephone No: 
2655370 , 2654304
Mobile No: 
9894065537,9487550803
Email: 
chitra_sivasubramanian@yahoo.co.in