Dr. A.Balasubramanian, Co-ordinator
(coordinator.emc@pondiuni.edu.in)
The Centre for Electronic Media was established in 2007. Its prime intention is to offer Electronic Media and Mass
Communication Programmes to students keen to join the highly stimulating and rewarding world of TV, RADIO, PRINT,
WEB and Mobile Communications, both in India and abroad.
The Centre for Electronic Media has a fully functional state of the art TV Studio, a well equipped Multimedia laboratory, a
highly qualified and experienced production team and other supporting facilities to turn out efficient media professionals.
It is also geared to offer top of the line consultancy services in Media, Telefilm production, Promotional films and online
Hyper Media applications including advanced Graphics and Animation.
The courses are a well thought out blend of practicals and theory. They offer hands on experience through providing
stimulating exposure to a variety of media and technological platforms. The curriculum was designed by experts from
the world of media who are fully familiar with its trends and developments.
The Centre intends to act as a hub for knowledge dissemination through media in the core areas of
education, culture and social development. It collaborates with Electronic Multi Media Research Centres (EMMRCs)
of the UGC and various TV Channels, Media production houses and Mass Communication departments of other Universities.
The Centre is acting like a hub for
knowledge dissemination through media in
education, culture and social development.
It collaborates with EMMRC’s of UGC, TV
channels and mass communication Departments
of other Universities and local channels
of Media.
Programmes of Study
M.Sc. Electronic Media
M.A. Mass Communication
Entrance Examination
There will be an entrance test conducted every year
for selection of students into the above programmes.
The written examination will consist of objective type
questions on trends in Information and Communica-
tion Technology and the Media. Applicants will also be
tested for General Aptitude, Numerical Ability, General
Knowledge and English language skills.
Infrastructure
The Centre has well equipped media labs (with the latest
industry standards in hardware and software) to cater to
the practical course-work requirements of Post Graduate
students.The following are the key facilities and supporting
equipment available at the Centre:
Video Production Studio
The Centres video studio has the most recent of
sophisticated equipment for video production processes. These include a Sony D55 Professional video
camera, a Sony PD170 Video Camera and a Panasonic
NVG330 digital video camera. It has three state of the art
video mixers for multi-camera production that includes
a Sony Anycast station, a Panasonic AGMX70 Digital Mixer
and Data video switcher SE 800. Additionally the studio has
Canara Cool lights, an External Chroma Key and character
generator, a Camera control unit, a Teleprompter, a Mackie
12 channel audio mixer and a Sony DVCAM recorder.
Multimedia Lab
The Multimedia lab has 25 high end computer systems.
The lab also has the latest versions of supporting
software that include 3DStudio Max; Adobe Flash
Professional CS3,Photoshop CS3, Director, Dream weaver
CS3, Premiere Pro CS3; Ulead Video studio 11 and Sound
Forge 9. A separate edit suite with DPS velocity and
HD work station for video editing is also available
Community Radio Station
Puduvai Vaani is a recently established FM Radio
facility. It is a Community Radio Station (CRS) that works
on FM 107.8 MHz, covering an area of 20 km radius from
the University campus. This station broadcasts programmes
in both Tamil and English languages. It is also planning to
launch the radio tutor for functional Hindi.The programmes galore include radio tutor, women
empowerment, health and child development, etc. Media
students will undergo training in the production of radio
programmes that will include writing of radio scripts,
voice modulation and live broadcasting over an FM radio
channel. The station is a first of its kind among CRS with 2
suites for radio production and one suite for transmission &
live broadcasts.
Practicals and Projects
The students will be encouraged to participate in the video
documenting of all the major events and programmes of
the University like seminars, workshops, conferences, meets
and cultural events. The Electronic Media students will
put out a “University Campus News Bulletin” (Video) while
the students of Mass Communication will bring out “The
Inquirer”, a lab journal, every month.
Film Festivals
The University organises film festivals in order to expose
students to trends and developments in documentary films
and film making. In 2008 it hosted the “Prakriti”,
documentary film festival on the environment, in collabora-
tion with UGC-CEC, New Delhi. “Prakriti 08” was a national
level documentary film festival with entries produced by
EMMRC, FTTI, NGOs and independent film makers. Students
from all over India participated in this event, which provided
a valuable platform for interaction with reputed and
experienced documentary film makers. These film festivals
are a valuable source of information to students both for
their enlightening content and their production values.
Video Archives
The Centre maintains a video archives on various
activities happening in the University. These include the
annual convocation ceremony, the recently concluded south
zone Vice-Chancellors meet, film festivals, the inauguration
of various departments, seminars, workshops and other art
and cultural events on the university campus.
Audio/Radio Archives
The Centre also maintains an audio archives on Carnatic
music, various kinds of instrumental and folk music,
devotional songs; features on scientists, national leaders,
places, countries, cultural festivals and more than fifty
hours of lecture series on various subjects. The archive
has an Audiopedia in Tamil presently and will soon include
one in English and other regional languages.
In-house TV Productions
The Centre is actively engaged in producing creative
programmes and documentaries on various topics and
themes. The list includes films on Pondicherry University,
the renowned historical fort city of Gingee –”The Troy of the East, the personality of the famous educationist and
freedom fighter, Dr. Maulana Abdul Kalam Azad, the
migratory life of Flamingo birds and the exotic jack fruit.
The Centre also produces quality educational programmes
and generates e-content materials in various fields
and subjects.
