Department of Electronic Media and Mass Communication

About Department

Established in 2007, the Department offers two courses: M. A in Mass Communication, and M. Sc. In Electronic Media. The major objective of the Department is to train students in the spheres of journalism, television production, radio production, advertising, public relations, film studies, digital media and photography. Our aim is to nurture cutting edge media professionals with effective communication and critical thinking skills. We work towards preparing young minds with a strong foundation in values and principles, who proactively intervene in the development of a just and humane society. 

Entrance Examination

Masters’ Degree Courses
The test covers areas like general aptitude, media and society, media and communication, electronic and new media, numerical ability, current affairs, general knowledge, language and grammar, logical reasoning and computer applications.

Ph.D.
JRF students get direct admission to the doctoral programmes of mass communication and electronic media. All others desirous of seeking admission into the PhD  programme will have to appear for an entrance test. The test covers knowledge of English language, logic, mathematics and subjects taught as part of mass communication and electronic media .

Pedagogy

The courses lay equal emphasis on theoretical and practical learning including:

Internship
Each student undergoes internship for not less than four weeks in a media organization during summer vacation between second and third semesters. After completion, each student submits a report on the experience she/he gained during the internship. The training they get from media houses is particularly helpful in orienting students to the requirements of the industry.

Media Production
The convergence of media requires students to be exposed to the application of a variety of media through a single platform. The students do media production in the first semester which includes Lab Journal Production, photo journalism and reporting, writing and editing for print media. They further engage with radio production, television production, documentaries, short films, news bulletins, web journalism, reporting, writing and editing for electronic media and other courses in four semesters. Each student creates the following content: print journalism, web journalism, photojournalism, radio, television, film, animation, E-Learning, information and interface design, transmedia storytelling, and graphic design. Students of Electronic Media engage in various genres of productions using single and multi camera set up.

Placements

Employment Orientation
Students get placements in news organizations, advertising agencies, public relations firms, communication websites, television and film industry, centers for media research, non-governmental organizations, and academic institutions.

Placement
 Students have been placed in various media organizations in plum assignments that include non-technical and technical jobs.  Some of the companies include HP, Flipkart, Oracle, Times of India, The New Indian Express, Think shy Me Not, SUN TV, Raj TV, Accenture, Gaming and e-learning industries. etc.

Programmes Offered

  • M.A. Mass Communication
  • M.Sc. Electronic Media
  • Ph.D. Mass Communication
  • Ph.D. Electronic Media

 

Gallery

Infrastructure Facilities

The department has well equipped media labs and studios with the most recent equipment to train students on designing, audio and video editing software including Quark Xpress and Adobe CS5 Master Collection. The equipment includes broadcast quality audio and video equipment and professional digital SLR cameras. Classrooms are furnished with AC as well as teaching aids such as LCD projector and DTH connection which enable the students to keep themselves up-to-date with current affairs 24x7. The following are the key facilities and supporting equipment available in the Department:

A)  VIDEO PRODUCTION STUDIO
The Department’s video studio has the most recent of sophisticated equipment for video production Processes. These include a Sony XD Cam, Sony D55 Professional video camera, a Sony PD170 Video Camera and a Panasonic 102B, NV MD 10000 & NVG330 digital video camera and Digital SLR Nikon D90 and Canon Power shot for Photo journalism. It has three state of the art video mixers for multi-camera production that includes a Sony Anycast station, a Panasonic AGMX70 Digital Mixer and Data video switcher SE 800. Additionally the studio has Canara Cool lights, an External Chroma Key and character generator, a Camera control unit, a Teleprompter, Yamaha O1V96 digital audio mixer & a Mackie 12 channel audio mixer and a Sony DVCAM recorder.

B)  MULTIMEDIA LAB
The Multimedia lab has 70 high end computer systems. The lab also has the latest versions of supporting software that include Adobe CS5 Master Collection, Quark Express 8, Avid Media Composer, Final Cut pro, Adobe Flash Professional CS3,Photoshop CS3, Premiere Pro CS3; Ulead Video studio 11 and Sound Forge 9, Cool Edit pro . A separate edit suite with Avid Mojo SD, Mac Pro with FCP & DPS velocity HD work station for video editing is also available.

C) COMMUNITY RADIO STATION – PUDUVAI VAANI FM 107.8 MHz
PuduvaiVaani is a recently established FM Radio facility on the University campus. It is a Community Radio Station (CRS) that works on FM 107.8 MHz, covering an area of 20 km radius from the University campus. This station broadcasts programmes in both Tamil and English languages. It is also planning to launch the radio tutor for functional Hindi. Media students undergo training in the production of radio
programmes that includes writing of radio scripts, voice modulation and live broadcasting over an FM radio channel. The station is a “first of its kind” among CRS with 2 suites for radio production and one suite for transmission & live broadcast.

D) VIDEO ARCHIVES
The Department maintains a video archives on various activities happening in the University. These include the annual convocation ceremony, film festivals, the inauguration of various departments, seminars, workshops and other art and cultural events on the university campus.

The Department produces quality educational programmes and generates e-content materials in various fields and subjects. A separate web server has been established to house all these productions of the University. Public and students can browse: www.pucul. edu.in for utilizing the resources.

E) AUDIO RESOURCES
The FM Community Radio Station has produced more than 500 hours of audio / radio content which are suitable for broadcast through any radio stations on varieties of themes from health, education to entertainment. Fresh recording of music and lectures have been done to generate copyright products from this centre since 2008.

Activities

The Inquirer – print edition
 The Department brings out a students practice journal titled ‘The Inquirer’, available online at its own website and in the Publications section at http://www.pondiuni.edu.in/content/students-journals-inquirer/
The Inquirer - web journalism and media production
The department has its website to provide a platform for the multimedia production by the students of MA Mass Communication at  http://www.puinquirer.edu.in/
The Inquirer – Mobile Application
In an effort towards embracing convergence era, the department has launched a news app called The Inquirer that can be downloaded and accessed in Android-based smart phones.
Radio Production
Students also produce programmes for Puduvai Vaani, a FM Community Radio station of Pondicherry University.
Television Production
Students produce documentaries and short duration video programmes. They engage with socially relevant media projects.  
Photo Journalism
The students are offered intensive training in photo journalism and are encouraged to participate in contests and exhibitions.
Guest Lectures and Workshops
Enrichment lectures by national and international media professionals, and face-to-face and virtual workshops by media practitioners are organised on a regular basis.
CAMPBUZZ – Campus News Bulletin
The students are encouraged to participate in the video documenting of all major events and programmes of the University such as seminars, workshops, conferences and cultural events. The students publish University Campus News Bulletin called Campbuzz, which is also uploaded in YouTube channel at PUCAMPBUZZ.
Film Festivals, Short Film Competitions and Film Screening
Film Festivals are organized every year in collaboration with Tamil Nadu Progressive Writers Association and IAWRT besides other bodies.

Online Research Journal (New)

 

Faculty

Associate Professor
Associate Professor
Assistant Professor
Assistant Professor
Assistant Professor
Assistant Professor
Assistant Professor

Research Activities

Ongoing Projects

1 UGC approved minor project on AIDS awareness among Pondicherry public is underway.

Special  Events

The department organizes Seminars, Workshops, Exhibitions, Film Festivals and other events on a regular basis.   Some of the notable events in the last three years include:

  • Documentary and Film Festivals in association with various organizations such as Tamilnadu Progressive Writers Association and International Association of women in Radio and Television; Kashmir Film Festival.
  • Academic Seminar in association with ACT-TNP and other International Agencies
  • Photo Exhibitions in collaboration with Alliance  Francaise and stand alone Student Exhibitions.
  • TV Journalism, Sound, Animation, Editing, E-Content, Web Design Workshops with experts of eminence and expertise.

     

Contact Us

Dr.M.Shuaib Mohamed Haneef, Assistant Professor & Head i/c, Dept. of Electronic Media & Mass Communication, School of Media & Communication, Pondicherry University, Puducherry - 605 014.
2654678
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