A Two Day International Conference on
Strategy, System and Service for Sustainability and Scalability of Business
23rd & 24th of March 2018.
Organized by Department of Management Studies, Pondicherry University.


Important Dates

Events Last Date
Receiving abstract 15thDec.'17
Abstract acceptance notification 20thDec.'17
Receiving full paper 21stJan.'18
Acceptance/correction notification with review comments, if any 21stFeb.'18
Receiving final full paper & registration fee 28thFeb.'18
Conference date 23rd & 24th

About Puducherry

Puducherry, most popularly known as 'Pondy', a French colonial settlement in India until 1954, is now the capital city of the Indian Union Territory of Puducherry. Known for its Colonial French and Franco-Tamil architectural style, the beautiful Promenade beach and places of pilgrimage, Pondicherry is one of the most popular tourist destinations in South India. The other regions that fall under the union territory include Karaikal situated in Tamil Nadu, Mahe in Kerala and Yanam in Andhra Pradesh. Its colonial past and its geography have made it a home for people from various states in India and the world.

Renowned places to visit in Pondicherry include Sri Aurobindo Ashram, Manakula Vinagayar Temple, Basilica of the Sacred Heart of Jesus, Pondicherry Museum, etc. Most importantly, the Auroville -and its main attraction the MatriMandir are situated at an eleven km distance from Pondicherry proper. Other places of scenic beauty include the Paradise beach, Promenade beach and the Chunnambar Boat House. One can get a glimpse of the heritage buildings of Pondicherry by taking a stroll along the well-laid out streets in the White Town. Pondicherry is also known for its medical tourism with people from all over India visiting JIPMER, an institute of National Importance.

Puducherry is also popular for its beach resorts and eateries that cover a wide variety of cuisines ranging from French, Indian and Italian to Mexican, Thai and Chinese. Exotic beach resorts dot the scenic East Coast Road on which the Pondicherry University is located.

Sri Aurobindo Ashram

Sri Aurobindo Ashram is a spiritual community in Pondicherry. In the year 1926, Sri Aurobindo along with his spiritual collaborator "The Mother" founded the ashram. Sri Aurobindo evolved a new method of spiritual practice which he called Integral Yoga. The aim is to attain a spiritual realisation that not only liberates man's consciousness but also transforms his nature. The Ashram consists of houses where The Mother and Sri Aurobindo lived and a Samadhi where their bodies are laid to rest. The Ashram community live and work in the surrounding area.


Auroville, meaning "The City of Dawn" was conceived as a universal town and founded in 1968 by Mirra Alfassa. People of all nationalities live here in peace and harmony. The purpose of Auroville is to realise humanity. This is based on the vision of The Mother and Sri Aurobindo.

Situated at the centre of Auroville is the Matrimandir, the soul of the city. Matrimandir means Temple of the Mother. It can be viewed as a large golden sphere which seems to be emerging from the earth, symbolising the birth of a new consciousness. It is a place to sit in silence, a place to find one's consciousness.

Pondicherry is well connected to Chennai via the East Coast Road and is connected by train to all metros as well as other important cities. Pondicherry is also connected by air to Hyderabad and Bengaluru. However, the nearby international airport at Chennai has air connectivity to all major cities in India and international destinations.

Poet Bharathidasan & Bharahthiyar

Pondicherry is also the native place of the great Tamil poet Barathidasan. Born as Kanakasabai Subburaythinam, he lived a large part of his life under the colonial government. His literary works are mostly centered on the socio-political issues of his time. The Government of Puducherry has adopted the song of invocation to Goddess Tamil written by him as the State song of Puducherry.

Puducherry also served as home to the great poet Mahakavi Bharathi when he fled the British Territory to avoid arrest for his resistance against the British Government. Poet Bharathiyar is a Tamil writer, poet and journalist and most importantly an Indian independance activist.